350K Marketing Mistake on Building Your Empire with SophieZo

The $350K Marketing Mistake: Why Building Your Own Team Costs More Than You Think

📈 You've decided it's time to get serious about marketing, so you start building an in-house team. First, a marketing manager at $85,000 plus benefits. Then they need support, so you add a content creator at $55,000. The manager says they need help with social media and design, so you bring on a coordinator at $45,000. Before you know it, you're looking at over $185,000 in base salaries alone – and that's just the beginning. Add benefits, payroll taxes, and overhead, and you're easily pushing $250,000.

Then there's the technology stack, training costs, and ongoing education. You're approaching $300,000 for a basic three-person team.

But here's the real kicker: your marketing manager leaves after eighteen months, and you're back to square one – recruiting, interviewing, onboarding, and hoping the next person works out better. In this eye-opening episode, we break down the shocking true costs of building an in-house marketing team that most service providers never see coming. You'll discover how a small team can easily cost more than a fully loaded fractional marketing department while delivering less expertise and worse results.

We'll explore the hidden opportunity costs of training, onboarding, and hiring delays that stall your growth while competitors are actively marketing to your potential clients. Plus, you'll learn about the management burden that turns your valuable time into HR responsibilities instead of business development. Most importantly, you'll understand how fractional marketing gives you expert talent across every marketing discipline without the overhead, headaches, or risk of building an internal team.

You'll get immediate access to senior-level professionals who don't need months to understand effective marketing. If you've been considering building an in-house marketing team, this episode might completely change your mind about the smartest way to invest your marketing budget.

Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today. Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

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