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She is sure, she is true, she is straw is straw, She.
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Is true, is true, she is praise, pray, she is
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she is you. Hello, everyone, welcome to today's Word of
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Mom Radio. Here on the Word of Mom Media Network.
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I'm your host, Dori Di Carlo, and you know we
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are here week after week, show after show, breaking those
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myths that morepreneurs and business women, especially those of us
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building our businesses from home. But we're just dabbling in
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between bake sales and getting our nails done. We're not.
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We are smart, we are savvy, and we are sharing
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the wisdom of women in business and in life. And
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I'm looking forward to bringing today's guest into our business spotlight.
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Kristin Hillman is the founder and CEO of Bticular Financial,
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the go to financial strategist and CFO for six and
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seven figure entrepreneurs. Using her financial Simplicity framework and twenty
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five plus years of experience leading private equity companies, Kristin
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helped service based businesses being clarity on your numbers and
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increase their profitability. I'm not a numbers person, but I
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love when we have them. I mean in so, Kristin,
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I can't wait to share what you are doing so
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welcome to Word of Mine Radio.
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Thank you, Dora. I'm thrilled to be here and looking
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forward to it.
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I'm looking forward to sharing what you do, so I
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would love for you to take us on your journey
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that led you to creating your own company.
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Absolutely so. My educational background is accounting, and I worked
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for accounting firms. I was in corporate accounting and finance
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departments for a very long time, like your interest said,
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over twenty five years, got into leadership roles, and then
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had my first child, and that was eighteen years ago.
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And back then, you didn't really have an option when
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you worked in corporate finance. You either went to the
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sin you worked or you didn't. And I had a
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different dream for what mommying would look like for me.
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So I left my corporate career, and about two to
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three years into that, I realized there was a huge
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part of myself of what I loved to do, that
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I needed to bring back. So I started trying to
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figure out how could I do both, not do both perfectly,
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but do both. I wanted to be a really engage,
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active mom at home as much as possible, but I
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loved my career. I loved the work that I did,
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and through a variety of different businesses consulting, I've come
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to the place where Verticula is And I can tell
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you the story of the name, because I know it's
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a quirky name, but I ended up my husband and
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I made a choice. We part time homeschooled our children,
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which we just wrapped up that season of their thirteen years,
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and I have built a successful business all at the
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same time. And is the beauty of the world that
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we live in, the technology, the ability that we have,
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and it pivoted my passion of not just doing the
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work that I'm good at that's natural, but to actually
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help other women find this as well, being able to
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grow a business while doing personal things that matter to them,
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whether that's family, partnership, whatever that is having a little
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bit more options. And I found there are so many
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women that have this ability to grow an online business
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in whatever capacity, but don't know how to run a business.
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And that's where I come into play. That's what my
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business is. So what we do is I have a
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small team now and we support female entrepreneurs that are
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trying to grow their business but also value what is
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outside of their business. What's the point is to make money, time, flexibility,
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and I want to help them grow the business in
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a way that it is increasing both of those things
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as much as possible.
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What a great mission. And do tell us where you
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came up with veticular So verticula.
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Is actually Latin for the word little vines, and through
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the homeschooling community that I was in is actually not
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truly homeschool and my kids were home three days a week.
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They went to a school, a campus, two days a week,
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and that school was heavy in Latin. So Latin is
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a part of my personal life and I wanted that
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to bring into the business in some capacity. I have
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a passion for wine. I love. What it means to
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me is about community, sitting down at a table, opening
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a bottle of wine and having that conversation. And so
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when we were building this business, I wanted it to
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be like that. I wanted to bring in something personal
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about my life. That why building this business is important.
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I wanted to be able to homeschool my kids but
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also grow my business. But I want other women to
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feel like they're sitting down at the table, we're opening
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a bottleline and we're just having a conversation about their business,
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how can we grow it, how can we create more
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profits so that you can achieve some of these personal
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financial freedom dreams that you have. And so it's kind
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of a mix of both of those worlds together.
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Awesome. It's funny. During COVID I got my coaching certifications,
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and mindset coaching is one of them, and I want
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to talk to you about the money mindset that people
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go through and how you have your strategies in helping
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people deal with that.
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I do you know I went through as I started
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working with women, because you know, I was in this
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private equity world is big business. And as I started
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working with women who were former school teachers or all
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these variety of background, and all of a sudden they
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were running a business. They were all really anxious about
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talking about numbers and money at just the anxiety level
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that I noticed, And so I went down my own
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little path on money and mindset and what it does
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to us. So what I was realizing is I developed
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a way to report information to help them make decisions,
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not just generic financial statements. And each one of my
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clients would respond differently, someone in more details, some needed
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more than what I was giving them. Others were like, Wow,
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there's too many numbers on this page. Can you give
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me a chart? And I was starting to realize that
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there are kind of different personalities, right. Some people think
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they're good with numbers, bad with numbers, But there's also
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like a personality that's coming into play. And I was
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needing to present the exact same information differently based on
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each person so it would speak to them and means
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something to them and help them actually make decisions about
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their business. And I actually I went so far down
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the path I developed a money personality concept and quiz
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I'm not even sure if you know if we've addressed
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this yet, but I found that there are different ways
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that we can look at the same piece of information
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and it impacts us, each of us differently. The word
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money mindset gets tricky, in my opinion. A lot of
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times here people say, oh, I have a bad money
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I need to fix my mindset on money. I have
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these blocks, and I do think there are blocks. I
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think there knowledge and information of how we feel about
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things are history. What's going on in the world when
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we grew up or started our business impact how we
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feel about it. But I really wanted to get past
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this defining a good or bad money mindset, because really
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what it is is just how you feel at that time,
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right a moment in time. That's my mindset on whatever
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it is. And as women were just told, we're bad
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at a lot of things all the time, and I
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just got in to toss that out the window. You
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don't have a bad money mindset. This is what your
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mindset is right now. So how do we work with that?
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How do we give you tools to maybe make you
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feel more comfortable about talking about money. I just I
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don't know. I feel that women need a little bit
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of a pat on the back and that it's okay
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if you have some fears or concerns about whatever. Obviously,
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based on my background, I have no problem talking about
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money diving into data. But you could say I have
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a marketing mindset, right Like, it's not something I love
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doing and talking about. So we all have something that
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we're weak in, and I just don't like telling people
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that they're bad at it. Like, let's just take the
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mindset as it is and move forward from there, and
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you know, find the positive way to address you know,
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how to move forward.
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I think that that is so important. And again what
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we say to ourselves, the things that we talk to
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ourselves about, you really can start our mind working on
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that hamster wheel of things.
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Oh for sure, for sure. Yeah. I think we're told
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we have to be perfect and good at everything, and
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that's just not real. And that's okay, Like we're not
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built to be perfect at everything, so it's okay. I
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think women have a hard time giving themselves grace in
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that way.
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Well, let's face it. I mean in our country, you're
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in the US, it's socially acceptable. Oh, women just aren't
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good at math and science. My daughter was a map
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whiz and a science came to her so naturally it
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was crazy. And I mean her teachers told me that
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when she was in first grade. Yeah, and she was
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a born mathematician and things. So it's interesting how again, expectations,
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I don't know what it is, but more often than not,
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and I guess with what I do and being here
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on Lord of Mom Radio as many years as we've
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been doing this, and all of the women that we
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talk to, women are breaking out of that that I'm
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not supposed to be going to look at you, it's
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your natural affinity.
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Right right, you know? Yeah, And we I think sometimes
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we have to be careful when we're breaking out of things.
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Sometimes it swings so far the other way. You know
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that we need to allow ourselves to flourish on our gifts,
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for sure, but then don't put so much expectation on
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being the best at the you know, especially if you're
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r a mom, you're looking for some sense of balance
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in your life. You know, I don't think perfect balance
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is achievable, but I do think that, you know, putting
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appropriate pressures on yourself and not too much to be
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the perfect mom, the perfect business woman, you know, the
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perfect mathematician or scientists. You know, a little bit of
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grace needs to be there too.
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So it's interesting we were just talking about that in
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one of our other shows, about how balance is such
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a term. You know, when you think of balance, there's
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everything doesn't have equal proportion. That's what balance is. It's
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more harmony. It's more that symphony and some notes are
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sharper than others, and sometimes there's dissonance and everything else.
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But it is that juggling act. I mean, let's face it,
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as you're building a business and raising a family, it's
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finding the priorities. It's letting your kids.
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Know.
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You know, I'll never forget doctor Barnsley Brown talking about
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how she would put that note on the door when
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her office was closed and literally said, and unless you're
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coming in with your right hand severed in your left
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hand because you have to go to the hospital, don't
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interrupt me while I'm working. It's setting those boundaries and
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things like that. And it's interesting because again, as the mom,
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we're the nucleus. Everything is revolving around us. We have
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to get our priorities straight to be able to juggle
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all the balls in the un and be able to
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find that connection about how you feeling about money and
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that financial success. Everybody's financial success is different, for.
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Sure, absolutely absolutely, And that's a tricky part. With social
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media and the way the world is. They like to
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tell you what your financial success should be. You know,
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for a long time it was this sixth figure, six
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figure Well that might be unrealistic for some people and
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that might be baby steps for others. Having the external
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world tell you what is financial success, I just think
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is very very dangerous because why are you in business?
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What are you trying to achieve? What is financial freedom?
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To you? That's very personal and it should be.
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On that note, think of what Kristin just said about
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your personal journey. We're going to take a quick break,
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say thank you to our supporters, and we'll be back
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here in just a moment. On Word of Mom Radio.
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She is brave, she is bold, she is you, and
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we want to tell your story. Are you ready to
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share your journey with us on Word of Mom Radio?
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Go to wordommradio dot com and register as a guest.
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We want to tell your story because when you win,
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we all win.
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In twenty seventeen, Unsilenced Voices was formed to help survivors
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of domestic abuse and gender based violence worldwide. The organization
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currently serves Sierra Leone, Rwanda, Ghana, and the USA. In
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twenty twenty two, Unsilenced Voices gifted over thirty three thousand
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dollars to survivors in the US, Essay and in Sire Leone.
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There are over twenty six young girls who have been