Feb. 5, 2026

Jana Franklin on The Mompreneur Model with Dori DeCarlo

Jana Franklin on The Mompreneur Model with Dori DeCarlo
Jana Franklin on The Mompreneur Model with Dori DeCarlo
Word of Mom Radio
Jana Franklin on The Mompreneur Model with Dori DeCarlo

Jana Franklin founded CEO Concierge, specializing in providing exceptional virtual assistants tailored specifically for CEOs and partners.

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Jana Franklin is a St. Louis-based serial entrepreneur, franchise expert, and business efficiency strategist. As Founder and CEO of CEO Concierge, she connects entrepreneurs and executives with skilled virtual assistants from the Philippines to streamline delegation. Jana’s leadership focuses on intentional delegation, team alignment, and fostering visionary thinking.

Jana began her career by launching and selling multiple Fantastic Sams and Jimmy John's franchises under Strange Allegro, gaining experience in team-building and efficient systems. Shifting to the virtual assistant space, Jana responded to the growing need for reliable executive support among entrepreneurs. Jana has also served as President of Entrepreneurs’ Organization (EO) St. Louis, supporting local founders

Join host Dori DeCarlo on The Mompreneur Model and connect with Jana at CEOConcierge.com and on LinkedIn and Facebook.

Be sure to follow us on Facebook, Instagram and BlueSky and click here and come tell us your story!

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

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WEBVTT

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She is sure, she is straw is straw, She is true,

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is true, she is praise, pray is she is you.

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Hello, everyone, welcome to today's Word of Mom Radio. Here

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on the Word of Mom Media Network. I'm your host,

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Dori Di Carlo, and you know we are here week

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after week, show after show, breaking those myths that mompreneurs

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and business women, especially those of us building our businesses

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from home, that we're not just dabbling in between bake

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sales and getting our nails done. We are smart, we

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are savvy, and we are sharing the wisdom of women

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in business and in life. And I'm looking forward to

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bringing today's guest. Jenna Franklin is a serial entrepreneur, franchise expert,

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and business efficiency strategist based in Saint Louis, Missouri. She

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is the founder and CEO of CEO Concierge, a premier

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virtual assistant agency that connects fast looting entrepreneurs and executives

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with highly trained virtual assistants from the Philippines, enabling them

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to delegate effectively and lead with clarity. Her leadership and

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philosophy is rooted in intentional delegation, team alignment, and creating

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space for visionary thinking. Jenna's entrepreneurial journey began in the

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world of franchising, where she successfully launched, scaled, and sold

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several Fantastic SAMs and Jimmy John's locations under her company's

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Strange Allegro. Over a decade of owning and operating franchises

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taught her the value of building resilient teams, leading by example,

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and designing systems that allow businesses and people to thrive.

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Her pivot to the virtual space came after witnessing a

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growing need among high level entrepreneurs for a reliable, value

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aligned executive support. Beyond her professional work, Jana serves as

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the president of entrepreneur organization you Know in Saint Louis,

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where she fosters community and connection among growth minded founders. So,

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with all that being said, Jana, welcome to Word of

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Mom Radio.

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Thank you so much. I'm glad to be here. I

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love it.

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It's my pleasure and I would love for you to

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take us on your journey from you know, being a

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serial entrepreneur and doing what you were doing enfranchises to

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now having your own virtual assistant company.

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Yeah.

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Yeah, So I am a mother first and foremost so

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World of Mom Radio, So I wear by the hats

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right most women do.

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We wear our professional and our personal hats.

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And so we had our first son in six and

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in four is when my husband and I started looking

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into franchises. This is pre kids, and it was because

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at the time there's a bunch of companies were going

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through restructuring and mergers and acquisitions, and my husband had

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the opportunity to move to Boston, and I was like, no,

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we're not moving to Boston. Figure out something else, because

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at the time I was with May Department Stores, which

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was based in Saint Louis and so so in O

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four we bought into Fantastic SAMs Hair Salons. It's a franchise,

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and we opened one and O four and five, and

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then in O six, I was pregnant with our first

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and also, I'm sorry, in O seven, I was pregnant

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with our first and six I seven Stata a company

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because they had been bought by Macy's. So at that

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point we already had two stores in a third Fantastic

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SAMs in progress. And I thought, this is this is karma,

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Like this was me saying it's time for you to

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get out of the daily grind and to maybe start

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your family and to be your own entrepreneur or be

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your own boss. My husband is in finance and still

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works in finance, so he has been in and out

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of the companies running them, but never consistently. And I

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think the key thing is when you're buying a franchise.

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I think a lot of the franchise ors like to

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tell you you don't have to work in your business,

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but that's just that's really like if anyone ever tells

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you that yet, you might not have to work in

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your business, but you're not going to be successful either, right.

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So it really worked out well for us at the

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time when we were having opening our third store and

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having our first child, so it allowed me to be

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at home or when he went to Mommy's day out programs,

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then I could go to the stores, spend a couple

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hours in the stores, help, you know, getting them.

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Excited, just with customer service and how.

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To upsell and just hair sellers are not really business

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people and so they're really artists and they I really

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don't want to really understand the business.

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So for me, it was really phil and like I

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was wearing three hats. I was a mom at home.

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I was a mom my.

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Hairstylist and I was the business owner, and so we

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built another one in eight and then we bought one

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in eight as well, so we had five stores and

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my son was about two years old, and it just

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really worked out for us to have the flexibility and

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to be able to own businesses. And then in twenty ten,

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my husband was talking to a gentleman who owned some

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Jimmy John's and he was like, these are so profitable.

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The systems and procedures are dynamite. You have to look

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at this.

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So at the time, Jimmy Johns was based in Champagne, Illinois,

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which is very close to Saint Louis.

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So my husband and I drove over there and.

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We talked to them and we signed before we even

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left open a store by one of our salons. So

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we were like, okay, if we can go and do

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Jimmy John's, buy all of our hair salons. We're tackling

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two birds with one stone. And that didn't work.

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That plan did not work.

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We opened one and then the other licenses got sold

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to other people. So we had one Jimmy John's near

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one of our stores, and that was great. But what

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is key is when you're buying a franchise is that

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you're looking at systems and procedures, because that for a

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person that's not.

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Business oriented.

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Even though I've been in the department stores, I had

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the management experience, I had the leadership experience, and I

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had the customer service experience.

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What I didn't have was.

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All that admin task and all like bookkeeping and all that.

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I didn't understand that. I learned it with my with

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my CPA. But you buy a franchise for systems and procedures.

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So if you're looking at buying a franchise, you've got

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to make sure they're really giving you the systems and procedures,

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they're giving you the support. So I say, you know,

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fantastic SAMs did not necessarily do that.

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Jimmy John's went the other extreme.

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So I had like two ends of the spectrum them

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and so we just kind of went to crazy on

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the Jimmy Johns at that point. So in twenty eleven,

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getting ready to open our first store, I'm seven and

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a half months pregnant with our seconds.

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And you know, belly is too big.

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I'm reaching over trying to reach the peppers on the

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line and just trying to keep up with everyone because

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I want to lead by example.

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And finally I was like, you, guys, I can't do

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this anymore. I can't I can't help you in the

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stores anymore.

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I can't can't feed you. I can't feed the people

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that are coming through. So but because assistance and procedures

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were there and everyone had knew where they needed to

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be and I could lead, I still led even if

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I was in the store, but I wasn't necessarily right

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beside them working. But it gave me the opportunity to

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take the downtime as well. I needed to with my

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when my second was born. I've always been a social

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person and I thought it was very important that my

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children went to Montsory. So they started monesssoring it too,

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and I think it made a huge difference for their

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education and coming into school. But it was it was

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I felt like at the time, Oh my gosh, I

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had the best of both worlds, Like, like kids are being educated,

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they're taken care of by loving people, and I'm running

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the world like in my mind, you know, with the

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fantastic SAMs and the Jimmy Johns in.

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My own little world.

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And so it really was life changing for me. And

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I'm glad. I'm glad I had the corporate life ahead,

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you know, at one point, because I can say, Okay.

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I've done it.

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I know what the machine looks like, I know what

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that how that feels, I know how my body, my

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stress reacts to that.

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But I think that when we we.

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Rushed into the salons, we probably should have done a

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little bit more due diligence. We had a very very

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good understanding when we went into the Jimmy Johns that

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what we needed in a franchise. And so, long story

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short is that led me to be able to launch

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the CEO Concierge business because I had learned the operational

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side and the systems and procedures from owning the franchises,

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and so it was just a perfect mesh to be

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able to go out and launch CEO Concierge Virtual Assistance,

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knowing my history with Corporate America and then running the

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two franchises. So and the reason we launched CEO is

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because I was using virtual assistance in my current businesses

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and so I was like, wait a minute, there's something

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here to this. So that's what led me down that path.

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I would not have been able to do it if

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I did not have I think, if I did not

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have systems and procedures ram down my throat with franchises.

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What do you think the biggest mistakes CEOs make when

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they are hiring a VA and how do they avoid that?

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Oh, that's a really good question.

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I think, you know what, I think the level of

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expectation is higher than if it was hiring someone to

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come and sit next to you in your office.

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Right. I think that.

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There's this preconceived notion that they're going to be able

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to come in and immediately make your inbox zero and

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immediately understand your tone and get your personality. I mean,

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there is always going to be a learning curve, right.

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They have to learn your core values, they have to

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understand your expectations and stuff. So I think there's a

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people are setting up themselves for disappointment because they think

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this person's just gonna be able to walk in and

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take over.

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Interesting.

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One of the things that I find is you need

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to be careful that your VA is speaking in your voice. Yes,

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if they're handling your online. Some people think, oh I

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hired a VA, I never have to check them again.

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You are absolutely correct.

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If one of the things I tell clients when they're

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first bringing their va on is, I said, even if

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they're not dealing with emails, let them look at your emails,

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let them read the threads.

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Let them see how you're interacting.

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You can get so much of people's you know, how

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they tone their frustration, like where their generosity is. You

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can just get all that reading emails and even looking

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at the calendar like, oh my gosh, this person's book,

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you know, some from sun up to sundown, right, And

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so I think it's important to let them understand that

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because they are getting that voice.

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Yeah.

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And again sometimes I think that that we fall into

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the Okay, I've gotten somebody. Now they can do this,

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and you need to always just check in. Yeah, your

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agenda is being served. So for you, how are you

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working to maintain your company culture that you have when

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your team you're fully remote and you're across borders.

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Yeah, you know, this is what I would say, and

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people might throw stones at me. You know, there was

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something good that came out of COVID and it was Zoom. Right,

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you and I are having this conversation via zoom, and

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I will tell you it is not. It does not

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for the most part, it is not disruptive to our communication,

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to our core values, to how we operate. I know

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a ton of entrepreneurs in the US that are you know,

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they're remote and they're people are.

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All over the US.

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So I think it's just reiterating it. You know, if

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something happens, it's just be like, hey, what why did

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you do that?

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Where does that fit?

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How does that fit into our core values of integrity,

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you know? Or I get thrown back sometimes like hey, Janna,

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work life harmony, you know, and I'm like, well, when

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I send a messages doesn't mean you guys have to respond.

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Is because I'm sending a message because I remembered right

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then there, and I don't expect you guys to respond,

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but I'm sending it otherwise tomorrow I'll forget.

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And it's usually what I'm in the car. So they

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called me out on that once.

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They're like, hey, you know you're sending these messages and

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I said, hey, guys, don't answer. I'm sending it because

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I want to forget right. So they they're used to

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that now, But it's really just reiterating it.

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We do a lot. We do a quarterly town hall.

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I go to the Philippines once a year and spend

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I was just there in October with them, spent some

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time with you know, with all of them that could

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could join us, and so reiterating that I do care

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about them. I want them to grow. I want our

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clients to grow. Seventy percent of my clients are women,

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eighty two percent of my vas are women. So it

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is very important to me that everyone feels heard, but

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also that I'm continuing to help support women in our

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world to grow. And that's part of the reason we

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say we're female focused, male friendly at CEO Concierge, and

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because that's me right, I'm a female, I'm an entrepreneur,

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I'm a mom, I run you know, my household, whatever,

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and so I can relate obviously easier to the female

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entrepreneurs than the male entrepreneurs. So that's really like just

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trying to always show up with our our values in mind.

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On that note, think of what JOm is talking about.

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We're going to take a quick break, say thank you

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to our supporters, and we'll be back here in just

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a moment. On Lord of Mom Radio. She is brave,

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she is bold, she is you, and we want to

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tell your story. Are you ready to share your journey

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tell your story, because when you win, we all win.

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In twenty seventeen, Unsilenced Voices was formed to help survivors

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of domestic abuse and gender based violence worldwide. The organization

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currently serves Siri Leone, Rwanda, Ghana, and the USA. In

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twenty twenty two, Unsilenced Voices gifted over thirty three thousand

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rescued from sex trafficking and domestic abuse and now going

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through vocational training school in order to better their lives.

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We need your help. Donations are critical in order for

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us to continue our work. We also need volunteers to

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help with research and development. Please visit Unsilenced Voices dot

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org for more information.

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And we're back here on Word of Mom Radio. We

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are talking with Jenna Franklin about CEO Concierge and I

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have to say, as far as Zoom goes, I started

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recording our show on Zoom probably four years before COVID.

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I like being able to see people. So I feel

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like COVID kind of put people in on the secret

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being able to meet with people face to face and

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you didn't have to be there. I also think COVID

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validated women like me, women like you that built businesses

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from home while their kids and everything else. It made

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people realize the discipline it takes to work from home.

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It really does. So what kind of strategies do you

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use to lead a high performance team again across two countries?

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Yeah?

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What works for you, Jana?

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Well, we run a system called entrepreneurs Operating System you

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knows for short. It really helps us stay on task right.

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It's it is very important to that the the right

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people are in the right seats, regardless of virtual or

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non virtual. We have moved several of our in house

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people around. We haven't gotten like, you know, initially they

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might have been in this role and they were good,

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but then I was like, you knows, as time went on,

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I was like, you know what, I think they'd be

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better at this role.

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And then they move, We move them and they they're

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just blossoming. Right.

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I think it's really just you have to keep the

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communication open. Like today, as I've been sitting here. I've

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been working on my Jimmy John's company today and I've

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been seeing, you know, I get what to app messages.

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We use a system like Slack called pumble emails. They're

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They're there, and I'm answering them as they pop up,

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but I am not if it's not directed at me.

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I try and give them the voice to answer it.

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I don't want to come in and continue to I

320
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don't want to say say them, but like, okay, Jana spokes,

321
00:17:27.920 --> 00:17:32.440
so now that's it, right, But it allows us to

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stay in touch with everyone and we keep moving the

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ball forward because we do run the system.

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With weekly meetings. I do have two directors.

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I am the visionary, I have an integrator. We sit

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in roles that suit us. And this is where I

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go with virtual assystems too. Right is when I brought

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the virtual assistance in. I realized very fast that I

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did not have to do things that A I wasn't

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good at anymore and b that I didn't want to

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do like I hate like today, I've been working on

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bills and I'm like pulling my hair out right. I

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hate dealing with I hate dealing with the finance part

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of well, should I pay this bill today or this

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bill smart?

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Right?

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That doesn't my mind does not work that way. I'd

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rather be with talking to you out in front in

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my stores, talking to people. So I went and hired

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00:18:21.160 --> 00:18:24.680
a bookkeeper. I went in and hired a recruiter. I

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00:18:24.720 --> 00:18:27.680
went in and hired an HR person that runs that

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00:18:27.799 --> 00:18:30.160
side of the company, so I can do what I

343
00:18:30.240 --> 00:18:34.000
do well and continue to grow. I mean, my virtual assistant,

344
00:18:34.119 --> 00:18:37.839
my son is now a freshman in university, and he

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00:18:37.920 --> 00:18:39.759
was having an issue with his memo so she was

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dealing with his memo account because I was like, he's

347
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messed it up so bad.

348
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Can you help him? Because he's not listening to me anymore?

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Right, So things like that, But it's really making sure

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00:18:50.839 --> 00:18:56.200
that there's a consistent communication and not feeling that they're

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00:18:56.240 --> 00:18:58.400
not being heard. There's times where they might send me

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a message and not like now, when we were getting

353
00:19:01.039 --> 00:19:03.640
on this, I said, hey, guys, my phone's you know

354
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I'm going on do not just serve for a couple hours.

355
00:19:07.680 --> 00:19:09.039
I'll get back to you if you need me when

356
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I get you, when I'm available. And they're just like okay,

357
00:19:12.039 --> 00:19:13.920
So they just we just kind of keep an open

358
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line of communication even though we're across the world.

359
00:19:20.039 --> 00:19:23.160
How did you get to that place that you started

360
00:19:23.200 --> 00:19:25.559
to delegate and how do you help the people that

361
00:19:25.799 --> 00:19:32.000
use CEO Concierge understand what they can delegate and what

362
00:19:32.039 --> 00:19:33.440
they really should keep close.

363
00:19:33.960 --> 00:19:38.400
Yeah, this is where I really So we use personality

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00:19:38.440 --> 00:19:41.319
assessment to that really helps with our matching, so we

365
00:19:41.400 --> 00:19:44.319
know we know the client. Like, for example, I'm very

366
00:19:44.359 --> 00:19:47.279
low on detail, so my vas are very high on

367
00:19:47.359 --> 00:19:50.759
detail because and a lot of times I'll be thinkings

368
00:19:50.799 --> 00:19:52.279
of something so far in the future that I thought

369
00:19:52.279 --> 00:19:53.960
I put it in an email and they're like, you

370
00:19:54.079 --> 00:19:56.759
never sent that to us, So they're like sometimes reading

371
00:19:56.799 --> 00:20:01.680
my mind. But really, when you start out and clients

372
00:20:01.720 --> 00:20:03.000
tell me all this time, I don't know what to

373
00:20:03.000 --> 00:20:04.680
give my VA, I don't know what to get my VA,

374
00:20:04.759 --> 00:20:07.559
And I'm like, okay, well look at your list or

375
00:20:07.599 --> 00:20:09.359
look at the list in your head. Right, a lot

376
00:20:09.359 --> 00:20:10.880
of us have a list in our head like oh

377
00:20:10.880 --> 00:20:12.440
I need to do that, Oh I need to do that.

378
00:20:12.599 --> 00:20:15.480
And it can be personal, it could be professional. I

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00:20:15.519 --> 00:20:17.960
really stay start with a love hate list. Start with

380
00:20:18.000 --> 00:20:21.000
your love hate list, and if like you love, you know,

381
00:20:21.079 --> 00:20:24.799
going the networking, Then what are you taking away? What

382
00:20:24.880 --> 00:20:28.039
are you not doing because you're out networking? Well, then

383
00:20:28.079 --> 00:20:30.839
the VA could be doing that. Vas are very good

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00:20:30.839 --> 00:20:34.960
at administrative work, very good at data entry. I don't

385
00:20:34.960 --> 00:20:38.720
build spreadsheets anymore at all. They build all the spreadsheets.

386
00:20:39.359 --> 00:20:42.440
Mine are also my tech. They're my it for me

387
00:20:42.559 --> 00:20:45.160
because like just like with this new microphone, Okay, I

388
00:20:45.200 --> 00:20:46.000
can't figure it out.

389
00:20:46.240 --> 00:20:48.079
I'm not going to figure it out. I'm gonna have

390
00:20:48.119 --> 00:20:49.079
to bring in someone to help me.

391
00:20:49.200 --> 00:20:52.160
Right, It's just that I what I what has really

392
00:20:52.200 --> 00:20:55.079
happened is I don't waste time on things that I

393
00:20:55.160 --> 00:20:57.000
am not good at or don't want to do.

394
00:20:57.000 --> 00:20:59.079
Do you know what I have always heard the most

395
00:20:59.119 --> 00:21:02.880
successful people put people in the roles that this is

396
00:21:02.920 --> 00:21:05.160
what they do best, So that way you get to

397
00:21:05.160 --> 00:21:09.720
concentrate on what you do best. So, as a franchise owner,

398
00:21:10.079 --> 00:21:13.319
several of them, what are the keys to selling a

399
00:21:13.359 --> 00:21:16.920
business successfully? To pivot into that new model?

400
00:21:17.480 --> 00:21:18.119
Yeah you do.

401
00:21:18.880 --> 00:21:21.839
Yeah, you know it changes because of the economy, right,

402
00:21:22.079 --> 00:21:24.920
So I mean you've got to have your systems and

403
00:21:25.000 --> 00:21:27.799
procedures in place. You know, no one's going to want

404
00:21:27.799 --> 00:21:30.200
to buy a business that is running by the seat

405
00:21:30.240 --> 00:21:33.720
of the pants, because you're going to come in and

406
00:21:33.759 --> 00:21:36.039
be putting out fires or just you're going to feel

407
00:21:36.039 --> 00:21:37.799
like you're on the hamster wheel at all times.

408
00:21:38.640 --> 00:21:39.920
System procedures are key.

409
00:21:39.960 --> 00:21:43.440
Obviously, profitability is key, and then who do you have

410
00:21:43.559 --> 00:21:46.920
on the staff, who is in your team that's really

411
00:21:46.960 --> 00:21:50.599
going to help carry If you're selling. You're not selling

412
00:21:50.640 --> 00:21:53.640
because of them, right, You're selling because it's time to

413
00:21:53.759 --> 00:21:56.880
get out and grow and move on to something else potentially.

414
00:21:57.440 --> 00:22:00.440
And for me, so we sold the Fantastic Sam's in

415
00:22:00.480 --> 00:22:04.240
February of this year. So for me, I started having

416
00:22:04.279 --> 00:22:08.319
conversations with the team in September of last year, saying, guys,

417
00:22:08.440 --> 00:22:11.720
this is what's going on. And I was very transparent

418
00:22:11.759 --> 00:22:15.160
with my team and I and I was very like,

419
00:22:15.359 --> 00:22:17.319
this is what's not going to happen. This is what

420
00:22:17.359 --> 00:22:18.319
will happen, you know.

421
00:22:18.359 --> 00:22:18.920
And I came.

422
00:22:19.319 --> 00:22:22.759
I did town halls with them monthly before the per

423
00:22:23.039 --> 00:22:26.640
acquisition and made sure I said, ask me questions, just

424
00:22:26.680 --> 00:22:29.559
ask me whatever, you whatever you're concerned, because most of

425
00:22:29.599 --> 00:22:33.400
it's fear on their end. And then when we closed,

426
00:22:33.960 --> 00:22:35.599
the new owner and I went in and did a

427
00:22:35.599 --> 00:22:38.400
town hall together with them, and then I was around

428
00:22:38.480 --> 00:22:40.559
for a couple months to support them. Afterwards, if they

429
00:22:40.599 --> 00:22:42.880
needed to talk to me or if they needed they

430
00:22:42.920 --> 00:22:44.960
stopped calling me, So we did it. We closed in

431
00:22:45.119 --> 00:22:48.200
early February. They stopped calling me about first in May.

432
00:22:48.720 --> 00:22:51.319
So it wasn't that long, and it wasn't a lot.

433
00:22:51.440 --> 00:22:53.240
It was maybe a couple of phone calls a month,

434
00:22:53.480 --> 00:22:57.039
but really making sure that your system procedures, you're profitable,

435
00:22:57.440 --> 00:22:59.759
and that you don't feel like your team's going to

436
00:22:59.799 --> 00:23:01.839
base and in the new owner, because I think that

437
00:23:01.960 --> 00:23:05.759
happens a lot. I think when people purchase do purchases,

438
00:23:05.759 --> 00:23:08.680
they're either going in and cleaning out the staff or

439
00:23:08.720 --> 00:23:10.960
they're relying so much on the staff to do what

440
00:23:11.000 --> 00:23:14.759
they've done that you don't learn the business either. So

441
00:23:14.799 --> 00:23:18.119
you got it's very it's you got to be careful

442
00:23:18.319 --> 00:23:20.519
both sides. There's a happy medium.

443
00:23:21.079 --> 00:23:23.200
Every time I hear the work life balance, I have

444
00:23:23.319 --> 00:23:25.519
to laugh because there's no balance. So how are you

445
00:23:25.599 --> 00:23:29.680
juggling raising your teenagers, staying involved with your community, running

446
00:23:29.720 --> 00:23:32.839
this CEO concierge. How are you keeping all the balls in.

447
00:23:32.799 --> 00:23:35.400
The air, Janna, So we don't call it work life balance,

448
00:23:35.400 --> 00:23:37.720
we call it work life harmony. Because I agree with you,

449
00:23:38.000 --> 00:23:39.880
there is no such thing as balance, because if you're

450
00:23:40.119 --> 00:23:43.359
balancing your life, you're not balancing your work vice versa.

451
00:23:44.039 --> 00:23:48.440
For me, I'm very diligent with my calendar. I really

452
00:23:49.319 --> 00:23:51.160
block out the time. Like my son gets out of

453
00:23:51.160 --> 00:23:53.920
school at three, my high schooler, and I have to

454
00:23:54.240 --> 00:23:57.000
loosely I want to be around with him after three.

455
00:23:56.839 --> 00:23:58.960
So he starts school at seven thirty.

456
00:23:59.079 --> 00:24:03.079
So I'm going from seven thirty to three for work,

457
00:24:03.599 --> 00:24:05.480
and then I'm you know, clocking in a couple of

458
00:24:05.480 --> 00:24:07.720
times in the evening if I don't have anything going on.

459
00:24:08.480 --> 00:24:13.119
But I just am really diligent with my calendar allowed

460
00:24:13.240 --> 00:24:16.279
making sure that things are blocked off when I don't

461
00:24:16.359 --> 00:24:22.920
want to be on, and also making sure that people

462
00:24:23.119 --> 00:24:26.359
know where I'm at what I'm doing. I don't I

463
00:24:26.359 --> 00:24:28.240
don't want them to think that they can't do the

464
00:24:28.279 --> 00:24:28.799
same thing.

465
00:24:29.160 --> 00:24:29.319
You know.

466
00:24:29.359 --> 00:24:31.880
I want to lead by example, So I sometimes have

467
00:24:31.960 --> 00:24:35.079
to force my my one director, he'll text me at

468
00:24:35.079 --> 00:24:37.000
like seven pm, and I'll be like, why are you

469
00:24:37.039 --> 00:24:37.519
texting me?

470
00:24:38.160 --> 00:24:39.359
You should be with your family.

471
00:24:39.519 --> 00:24:42.960
You know That's my response, because it's also my response

472
00:24:43.039 --> 00:24:44.200
is I'm with my family right now.

473
00:24:44.240 --> 00:24:47.839
I don't want to be answering this right, So as

474
00:24:47.880 --> 00:24:50.079
we wrap up, because that's a great way to end

475
00:24:50.119 --> 00:24:53.559
this conversation, what do you want to leave our listeners with,

476
00:24:53.640 --> 00:24:55.119
Jana and how can they reach.

477
00:24:54.960 --> 00:24:55.359
Out to you?

478
00:24:55.599 --> 00:24:57.599
Yeah, I would just say, you know, take a look

479
00:24:57.680 --> 00:25:00.400
at what you're doing and see if there's ways to

480
00:25:00.440 --> 00:25:01.359
outsource it.

481
00:25:01.359 --> 00:25:01.960
It's not that.

482
00:25:02.359 --> 00:25:04.359
The other thing I would tell you real fast Dory

483
00:25:04.480 --> 00:25:07.119
is I think people think it's very expensive and it's

484
00:25:07.200 --> 00:25:10.519
really not. And so if you're on that hamster wheel,

485
00:25:10.559 --> 00:25:12.079
you got to sit down and do your love hate

486
00:25:12.079 --> 00:25:13.559
list and then you know.

487
00:25:13.559 --> 00:25:15.680
Reach out to me at CEO Concierge.

488
00:25:16.640 --> 00:25:18.680
All of Jenna's links are going to be live on

489
00:25:18.759 --> 00:25:23.559
wordomomradio dot com. I encourage you to reach out for

490
00:25:23.880 --> 00:25:26.799
lots of information. I mean, there's so many people that

491
00:25:26.839 --> 00:25:29.599
are looking to franchise at this point. There are people

492
00:25:29.640 --> 00:25:33.319
that have businesses that are now looking to take it

493
00:25:33.400 --> 00:25:37.359
outside of them and start delegating. It's hard because, let's

494
00:25:37.400 --> 00:25:39.440
face it, as you build a business at your baby

495
00:25:39.880 --> 00:25:41.799
and so now you're like, well, who do I want

496
00:25:41.839 --> 00:25:45.119
to have take care of the arms? You know, So

497
00:25:45.559 --> 00:25:48.640
it's always a process, but it's a process that you

498
00:25:48.720 --> 00:25:52.559
are showing people how to do successful. So I appreciate

499
00:25:52.720 --> 00:25:55.960
your expertise and you're coming and sharing with us today.

500
00:25:56.079 --> 00:25:57.759
Yeah on Lord of One on Radio.

501
00:25:57.920 --> 00:26:00.880
Thanks a lot, Thank you, Thank you, Dorry appreciate.

502
00:26:00.480 --> 00:26:03.559
Its been my pleasure. And to all of you tuning in,

503
00:26:04.079 --> 00:26:06.039
thanks so much for being here. We are going to

504
00:26:06.119 --> 00:26:10.559
close out with our fabulous theme song from Smith's Sisters

505
00:26:10.599 --> 00:26:13.599
and the Sunday Drivers. So till next time. This is

506
00:26:13.640 --> 00:26:17.160
Dori di Carlo saying, go out and create a marvelous you.

507
00:26:17.839 --> 00:26:18.519
Bye for now.

508
00:26:21.720 --> 00:26:24.279
She is sure, she is sure, she is strong, she

509
00:26:24.359 --> 00:26:28.400
is strong, she is true, she is true, she is

510
00:26:28.559 --> 00:26:32.559
braise bray, she is boul. She is you. She is you,

511
00:26:32.880 --> 00:26:35.960
she is you. She she is sure, she is sure.

512
00:26:36.039 --> 00:26:38.559
She is strong, she is strong, she is true, she

513
00:26:38.640 --> 00:26:43.440
is true, she is brave, she is bol, she is

514
00:26:43.839 --> 00:26:46.480
she is you. She is you, she is you, she

515
00:26:46.599 --> 00:26:49.680
is you. Sure of ourself. Yes, she takes care of

516
00:26:49.720 --> 00:26:53.160
his powerful and strong. Yes, she knows who she is

517
00:26:53.400 --> 00:26:56.440
has integer edy, woman, strong and true.

518
00:26:56.759 --> 00:26:57.799
You know her by name.

519
00:26:58.039 --> 00:27:02.000
See this woman is you. She is sure, she is strong,

520
00:27:02.279 --> 00:27:07.440
is strong, she is true, is true, she is brave,

521
00:27:07.559 --> 00:27:12.519
she is she is you, she is she is she

522
00:27:12.640 --> 00:27:16.319
is sure. She is strong, is strong, she is true,

523
00:27:16.599 --> 00:27:22.359
is true, she is brave, she is she is, she is,

524
00:27:22.759 --> 00:27:27.400
she is she is adds value and hope has proved

525
00:27:27.400 --> 00:27:30.480
to be brave. See it's never too late, never time

526
00:27:30.559 --> 00:27:35.279
to behave Reaching for dreams doesn't matter. The age believes

527
00:27:35.279 --> 00:27:39.160
in herself from her cage. She is sure, she is sure,

528
00:27:39.319 --> 00:27:42.519
she is strong, is strong, she is true, is true,

529
00:27:44.200 --> 00:27:48.319
she is brave, she is bold, she is you. She

530
00:27:50.680 --> 00:27:53.799
she is sure, she is she is strong, she is strong,

531
00:27:53.839 --> 00:27:59.079
she is true, is true, she is brave, she is

532
00:27:59.480 --> 00:28:00.839
she is, she is you
Jana Franklin Profile Photo

Founder / CEO / Serial Entrepreneur / Franchise Expert / Mentor / Mom

Jana Franklin is a serial entrepreneur, franchise expert, and business efficiency strategist based in St. Louis, Missouri. She is the Founder and CEO of CEO Concierge, a premium virtual assistant agency that connects fast-moving entrepreneurs and executives with highly trained virtual assistants from the Philippines, enabling them to delegate effectively and lead with clarity. Her leadership philosophy is rooted in intentional delegation, team alignment, and creating space for visionary thinking.

Jana's entrepreneurial journey began in the world of franchising, where she successfully launched, scaled, and sold several Fantastic Sams and Jimmy John's locations under her company, Strange Allegro. Over a decade of owning and operating franchises taught her the value of building resilient teams, leading by example, and designing systems that allow businesses and people to thrive. Her pivot to the virtual space came after witnessing a growing need among high-level entrepreneurs for reliable, values-aligned executive support. Beyond her professional work, Jana served as President of Entrepreneurs' Organization (EO) St. Louis, where she fostered community and connection among growth-minded founders.