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Word of Mom Radio

Sharing the Wisdom of Women

May 6, 2025

Reclaim Your Leadership Role: How Fractional Marketing Frees You From Day-to-Day Tasks

Are you spending more time reviewing copy and chasing deadlines than focusing on strategic growth? Discover how a fractional marketing department can free you from the management burden of an in-house team, allowing you to focus on leading your busi…

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April 30, 2025

Knights Unite: A Green Book Award-Winning Adventure

Welcome to an exciting exploration into the world of children's literature with a purpose! In this blog post, we'll be diving deep into Laurel Colless and her captivating book, 'Knights Unite,' a title that has earned a well-deserved spot on the Nat…

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April 29, 2025

Scaling Your Service Business: How to Avoid the Marketing Micromanagement Trap

Welcome to our blog! Today, we're diving deep into a challenge that plagues many successful service providers: the marketing micromanagement trap. This post will explore how you can maintain high-quality marketing while effectively delegating, enabl…

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April 28, 2025

Dr. Deborah Heiser's Insights on Applied Developmental Psychology

In this blog post, we'll be diving deep into the fascinating world of Applied Developmental Psychology through the lens of Dr. Deborah Heiser, a renowned expert in the field. Dr. Heiser's work extends beyond traditional academic settings, impacting …

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April 22, 2025

From Founder-Led Marketing to Fractional Marketing Departments

Is your business stuck at the seven-figure revenue mark? Are you finding that the marketing strategies that once propelled your growth are no longer delivering the same results? In this blog post, we'll explore how fractional marketing departments c…

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April 21, 2025

Balancing Act: Author, Mother, and Content Creator - Mallory Thomas's Journey

Welcome to an insightful journey into the multifaceted world of Mallory Thomas! In this blog post, we'll be exploring the life of a woman who expertly juggles her writing career with the demands of motherhood and the ever-evolving landscape of conte…

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April 15, 2025

The Zombie Spend: Eliminating Marketing Investments That Don't Deliver

Welcome back to the blog! In this post, we're diving deep into a critical topic for any business owner or marketing professional: identifying and eliminating "zombie spend" in your marketing budget. Zombie spend refers to those marketing investments…

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April 11, 2025

More Than One Way to Build a Business: Finding Your Path to Success

In today's entrepreneurial landscape, there's a pervasive narrative about how to build a successful business. Often, it involves relentless hustle, complex launch strategies, and a constant pursuit of the next big thing. But what if that approach do…

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April 8, 2025

Scaling Your Service Business Without the Overwhelm: The Power of Fractional Marketing

In today's post, we're diving deep into a topic that's top of mind for many service business owners: scaling efficiently and effectively and the power of Fractional Marketing. Growing your business is exciting, but it can also be incredibly challeng…

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April 7, 2025

A Different Practice: Empowering Attorneys

Welcome to a deep dive into a revolutionary approach to the legal profession - A Different Practice that empowers attorneys. This post explores the core philosophy of Lauren Lester, a trailblazing solo attorney, and how she's helping other attorneys…

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April 1, 2025

The Power of Brand Storytelling: Connecting Authentically With Your Audience

In today's digital age, authenticity is the buzzword in marketing. But how do service-based businesses, such as healthcare providers, wellness practitioners, legal practices, and financial advisors, navigate the fine line between being relatable and…

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March 27, 2025

Hands of Gold: Exploring Themes of Family, Survival, and Multiculturalism

Welcome back to the blog! In this post, we're diving deep into the captivating world of Roni Robbins' novel, 'Hands of Gold.' This book is a powerful exploration of family dynamics, the resilience of the human spirit in the face of unimaginable adve…

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March 25, 2025

Fractional Marketing Departments: A Solution for Authentic, Client-Centered Marketing

In today's fast-paced world, the constant pressure to acquire new clients can sometimes lead to marketing strategies that feel "salesy" or inauthentic, ultimately damaging the trust and relationships they aim to build. But there's a better way. Frac…

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March 20, 2025

Secrets to Parenting Without Giving a F^ck: A Non-Conformist's Guide

Welcome to this blog post, a companion piece to our latest podcast episode, Sue Donnellan Shares Secrets to Parenting on The Authors Alley with Dori DeCarlo on WoMRadio. In this episode, we delved into the groundbreaking philosophy presented in Sue …

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March 18, 2025

Beyond Guesswork: The Power of Insight-Driven Marketing

In today's marketing landscape, connecting with your audience on a meaningful level is more critical than ever. Traditional marketing methods that rely on assumptions and guesswork are becoming increasingly ineffective. Instead, insight-driven marke…

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March 13, 2025

Breaking the Perimenopause Silence: Amita Sharma's Journey

This blog post expands on the insightful conversation I had with Amita Sharma on my podcast, Amita Sharma Shares NourishDoc on Healthy Habits with Dori DeCarlo on WoMRadio. Amita's personal journey with perimenopause, and her subsequent creation of …

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March 11, 2025

Fractional Marketing: The Key to Cultivating Brand Loyalty

This blog post delves into the transformative power of fractional marketing departments in fostering exceptional client relationships and driving sustainable growth. We'll explore the strategies employed to build brand loyalty, focusing on the advan…

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March 6, 2025

The Independents - Inspiring the Next Generation: Antoinette's Mission to Uplift Young Hearts

In this blog post, we delve into the inspiring journey of Antoinette H. Jones, a children's author whose passion lies in empowering young readers. We explore her unique path from educator to author, the profound impact of her book "The Independents,…

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March 4, 2025

Why Operational Excellence is the Secret to Marketing Success

This blog post delves into the often-overlooked importance of operational excellence in marketing success. We'll explore how streamlined processes and efficient workflows contribute to better results and a less stressful work environment. This expan…

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Feb. 27, 2025

Overcoming Narcissistic Abuse and Building a Resilient Life

In this blog post, we delve into the powerful story of Jo Ann Fawcett, a woman who has navigated the complexities of seven marriages, several of which involved narcissistic abuse. Her journey, shared in detail in our recent podcast episode, serves a…

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Feb. 25, 2025

From Tactical to Strategic: Elevating Your Marketing with Vision

This blog post delves into the crucial transition from reactive, tactical marketing to a proactive, strategic approach driven by a unified brand vision. We'll explore how a clear vision not only improves individual marketing campaigns but creates a …

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Feb. 19, 2025

Sante Grace: A Plus-Size Fashion Line That Celebrates Confidence

In this blog post, we delve into the inspiring story of Sante Grace, a plus-size fashion line founded by Tracy Christian. We explore the brand's journey, its design philosophy, and its significant impact on the fashion industry. This post expands on…

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Feb. 18, 2025

From Bottleneck to Accelerator: How to Transform Your Marketing Department

This blog post delves into the common struggles faced by traditional marketing departments during periods of rapid business growth and offers practical solutions for transitioning to a more efficient and adaptable structure. We'll explore the limita…

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Feb. 12, 2025

Stress Reduction and Mindfulness for Entrepreneurs

In this blog post, we delve into the crucial topic of stress reduction and mindfulness for entrepreneurs, expanding on the insightful conversation I had with Dominiece Clifton on my podcast, Dominince Clifton on The Coaching Corner with Dori DeCarlo…

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