Jennifer Gligoric on The Business Spotlight with Dori DeCarlo

0:00 She is sure, she is true, she is straw is straw, she is true, is true, she is praise, pray is she is you. Hello, everyone, welcome to today's Word of Mom Radio. Here on the Word of Mom Media Network. I'm your host, Dori Di Carlo, and you know we are here week after week, show after show, breaking those myths that morepreneurs and business women, especially those of us building our businesses from home, that we're just dabbling in between bake sales and getting our nails done. We're not. We are smart, we are savvy, and we are sharing the wisdom of women in business and in life. And I'm excited about bringing today's guest into our business spotlight. Jennifer Gligrich dedicates her time to reviving businesses, empowering leaders, and helping business owners reclaim their vision while unlocking their full potential, and serving in the government cabinet for the world's first digital nation.

1:01 She's a certified coach, consultant, entrepreneur, one of the Super Clinic Project podcast hosts, and works with clinic owners across the US and Canada as a growth manager. I can't wait to hear about your journey, So Jennifer welcome to Word of Mom Radio. I am so excited to be here, and I always love talking to women entrepreneurs and of course mompreneurs because I am one, and so you're my peeps. So I'm glad to be here. I'm right there with you. So I would love for you to take us on your journey that has led you to what you are doing to revive businesses and helping owners reclaim their vision.

1:47 Well, I started out, well, I'll take you all the way back back to the beginning, right. So my mother was an incredible entrepreneur. So she was a single mom of five kids as one of the only I have a very huge family. In fact, you'd probably think I had a silver spoon in my mouth. We have a reunion every single Christmas and it was our ninetieth this last year, and like two hundred people showed up. That is like a big We have a big family unit. So divorce didn't happen. So it was a big deal for her to get a divorce and she needed to. It was not a good relationship. My dad was not good at that time. They were not good with each other, but he was he went through his bad guy phase.

2:34 I would say, the father I knew when I grew up had sobered up, met the love of his life, who he was with for thirty one years, and was the kindest person ever. My brothers and sisters, who are much older than me, have a very different story because he was a different person. Anyway. I grew up with my mom. She had a staffing firm. I went to work at a very young age, like I'm thinking third grade. I was the one who put the ladies in front of the electric typewriter because you know, and say, we're going to do your typing tests, and they would put the cigarette in their mouth and they'd light it be hive and then they'd not at me, and I'd just be fascinated, waiting for that ash to fall in It never did. They had it timed perfectly, and I would give them their spelling tests, and I'd also listen, you know, the power of work and how it transforms people, you know, people that really wanted a job, you know. And I knew how to interview, which so I got these skills, and then things happened. Addiction came into my little household.

3:34 My brothers and sisters were all married by the time I was five, and so it was just me and my mom, and she had gotten really really sick. Right. She's recovered now, but at that time wasn't. It was really bad, really really bad. And I ended up. Homeless, went to college homeless as a homeless kid, and that was well as horrible as you can imagine it being being all by myself and shelter. Sometimes I didn't have a shelter. And I made it through that. And the only reason I made it through is because I had those early year skills of knowing how to interview, knowing how to be a worker and how to go and work, and also too valuing entrepreneurship, and so I basically just worked and I got as much value as I could until I hit a ceiling. And for women, it happens pretty quickly, you know. Well it used to, let me put it to you, it used to happen really quick. And I was really good at figuring that out before I'd move on. I would never stay anywhere where I knew that there was no place else for me to go, right, And so I did that until I landed in Roles, where I was helping transform companies, and I was very good from being homeless right of blending, blending in because when you're a young girl, the best thing you can do is not being seen when you don't have protection and you don't want people to notice you.

4:59 I mean. And there were times I would be on campus literally having slept in a bush because I had no other place to sleep, and if somebody said, like, what are you doing? Oh, it was a wild party last night, and just you know, don't buy by the aha, and then I'm going to my class, right And I was good at that, and so that became good as a consultant in a crisis intervention person, which is what I was. I did crisis intervention for businesses where I physically in service based businesses and clinical practices. So I've done everything from you know, just working in the service based brick and mortar and then digital scaling after that and being able to sit and work at all those little jobs that I had learned along the way and seeing where was the problem. And in every single case, it wasn't the widgets they sold or services. It was mostly services, but it wasn't their marketing, it wasn't their sales, it wasn't the scapegoat they've decided was the scapegoat ruining everything.

5:59 It was always with the boss. It was an hr issue. They were managing the people, poorly, paying them the wrong way, just putting them in the wrong position. And there was always, especially the smaller businesses, a family component that made it a little bit toxic. And so just started having really great success getting non performing business assets back on track. A lot of times business brokers would reach out to me or investors, you know, I had vcs or angel investors saying we have a non performing business asset, please come in and let's do a turnaround. And so I did that, and now I'm mostly specialized just with certain service based business owners and then clinics, and that's what I do. And as far as as Gardia goes, well, that's a whole other story and I'll go into that if you'll hear about it.

6:48 I was going to ask you about it because I was looking at your site. Yeah please, Okay, So for as Gardia, it's pretty interesting. I've always you know, I grew up in I live in Galveston, Texas. Now I grew up in this area. My sister actually worked with astronauts, you know, she has she's a scuba certified, so she'd be in that big in the Johnson Space Center, the big pool that everyone sees, and she would be down there, you know, helping them get ready for waitlessness there and then in Florida. My dad worked as a pipefitter at NASA at one point, so just growing up in that atmosphere space has always been interesting to me. And I had found this group I think I had seen someone making fun of them on a late night TV show. It was probably Samantha Bee really making fun of this group of people called this Guardians that were creating a digital nation, and she was like, I mean, she was really making fun of them, And I thought, but they seem pretty cool, Like maybe this is a lark, you know, kind of like, well, Larfa, you know what a space world will be. But I'm a real person that believes that one person can make a difference and that hope is not off the table, that the world is not really so corrupt and terrible.

8:00 I mean, it's bad, but not so bad that one person or a group of people can't make a difference. So I thought, let me learn about it. So I went online and they have all these different groups and they said, well, we're looking for people in Parliament, and I was like, oh, that would be cool, you know, we'll make laws. And I started getting into it and I made a video and I campaigned to be on Parliament and then I was voted in by almost a million people and I entered in with about one hundred and fifty parliamentarians and the first meeting it was on zoom. It was alembic Opic, who is the speaker, head of Parliament and all these other people. And he's a British parliamentarian. I mean he's famous. His parents are world famous mathematicians.

8:44 He dated a Spice girl, he was a coach on Big Bro Brother. I mean like we're talking really well known people. And then other people came up and they're like when I won the Nobel Prize when I was in space, because there were cosmonaut and astronauts, and then there am I, an entrepreneur business coach. And I immediately went, oh crap, this is real, this is real. And then I thought I can be of service because they don't have one like me. So I had this imposter syndrome for just a little bit and then I went, but I know how to do things. They don't have an intranet. They don't have a way to share things. So I built one from scratch, just using Google Sites to where any parliamentarian around the world could go in and see what laws were already be put in place. Because the idea is we need to have a human born in space.

9:33 We need to fix that because of radiation the Corallonis effect. You know, if you tilt your head all of a sudden, you're spinning infinity, which a lot of people don't know. It's a big problem in space, and how are we going to do that? But how are we going to protect Earth in the meantime, and how are we going to protect space from militarization. The last thing you want is the Coca Cola wars, and that's what would happen, right, I mean, we know how it can go really really bad, so we can work on it now. And if we can do it multination then it won't. Then then that has a lot of power, right, And so I started just working and it was noticed, and so the actual government, the cabinet noticed me, and I was invited to be a minister of one of the twelve Ministers of Cabinet.

10:20 So now I'm the Minister of equity and resources. And I meet with the incredible Lena de Wynn, who's our uh she's actually our prime minister. She headed up all of Europe's UNICEF for quite some time, and she's done a children's author. Her husband is a cosmonaut. She's very involved in space agencies and and things like that. And everyone there is pretty pretty luminary. They're really impressive. And then there's me championing my Verican American I guess ideals of we can do it, we can change the world, and we can make this for everyone, not just a couple of people. So that's what I do. Why is this important? Why is this something that could bring hope to millions of people?

11:03 Well, I work, like in my daily work, I work with ethical entrepreneurship, and I think it can change the world. But I think for space it is very important. Like right now there are some major things happening with Space Force in the space race. So es Gardia was interesting. We're an unofficial un observer, but we're also invited to a lot of these things with NASA and with different countries as they grow. And it's the lawyers that are going to win space and what's actually happening is pretty interesting but also pretty scary. Like a lot of people don't realize China set up a ten story rocket, but it was ten stories and then they lost complete control of it. They didn't abide by any of the rules, any of the noticing to any other. They were just doing what they're going to do. And it came down, and the crash site was this huge belt which included New York City and all these cities around the world, and it could have wiped out millions of people. It didn't, thank god, it hit an ocean. But it was just luck.

12:10 And that happened like a year and a half ago. So if we don't if we don't work to say, hey, you know what, there's a lot of us on this planet, maybe you know, we should care about that, and care about the space junk and care about all that other stuff and put things forward for that that is for everyone, then it's just going to become for a very select few. So even America. They want it for Americans, right, which great, I'm an American, But what if you're somebody else. You don't want, you know, American space junk to wipe out an entire country, you know, on the continent of Africa right now, that would be pretty bad. But if you don't think about those things, and you don't have legislation and there's people working on it right now for everything, then if you don't get your foot in the door, now it's going to be a deal. It's going to be a deal and you're not going to be protected.

13:04 And so we've been able to change some things and work with other people to say, hey, these are things to be thought of. And it's even delayed our own projects. We just put our national assets on the moon first Guardia. So my face, my likeness, my bio, my DNA, all that is in a little pyramid made out of glass. It's supposed to last for a billion years. It's sitting on the mark Chrism right on the moon. That happened on Mark second, twenty twenty five, right. But all the legal ees to get that done is now. I mean we had to do some things and delay it and everything else to be able to do it, because it's supposed to be for everybody, right, and so we need to keep on pushing for that. On that note, I want to take a quick break to say thank you to our supporters and think about what Jennifer's talking about. This is so interesting to me.

13:52 We'll be back here in just a moment on Word of Mom Radio. She is brave, she is bold, She is you, and we want to tell your story. Are you ready to share your journey with us on Word of Mom Radio? Go to wordomomradio dot com and register as a guest. We want to tell your story because when you win, we all win. In twenty seventeen, Unsilenced Voices was formed to help survivors of domestic abuse and gender based violence worldwide. The organization currently serves Siri Leone, Rwanda, Ghana, and the USA. In twenty twenty two, Unsilenced Voices gifted over thirty three thousand dollars to survivors in the USA and in Siri Leone, there are over twenty six young girls who have been rescued from sex trafficking and domestic abuse and now going through vocational training school in order to better their lives.

14:54 We need your help. Donations are critical in order for us to continue our work. We also need volunteers to help with research and development. Please visit Unsilenced Voices dot org for more information. And we're back here on Word of Mom Radio. We are talking with Jennifer Gligrich as Gardia sounds so interesting, and you mentioned ethical entrepreneurship and I know that you feel that that is the future of business, and I would love for you to talk more about that because just to term itself, I absolutely adore.

15:35 Well, ethical entrepreneurship is a lot more than are you just not harming people? Are you not harming the planet? Are you being sustainable in what you do? You know, those are some basic things, They're basic business ethics, right, I'm talking about the true being an ethical entrepreneur where you honor yourself and by honoring yourself, everything else falls into line. So as a coaching consultant, I run a big, a real intense accelerator pro. I also do one on ones. But one of the first things I'll ask a business owner is like, okay, so what do you really want? And they'll say sixty thousand a month, two hundred thousand dollars a month. You know, like, what do you went for business? Okay? Great? So besides the money, why are you doing what you do?

16:16 So what is that money going to do for you? How is it going to change your life? But what are you actually doing thankfully with service based business owners. Most of them already say, well, you know, for doctors, people are in pain. I want to get them out of pain. Floris, I wanted to bring color and beauty in the world. I want to honor plant life, and I want to do this in a sustainable way. I want to be able to bring the outside in or show people, you know, how they can do different things and then they can think about maybe having a kitchen, garden and other things like that. You know, whatever it is, there's usually this strong, deep passion and I'm like, okay, so that's your divine purpose, right, that's why you feel you were put on this planet. You're you're a. Mom, you're a wife, you're this. But for your business, this is this is what you're putting out for the whole, right, So let's talk about that that purpose. How is that going to affect your community, How is that affecting what you do? And we really delve into how one person you you know, if you're the client, how your divine purpose is going to make huge impacts, and then we talk about, well, what's your divine responsibility to that? Well, I need to do that to the best of my ability, yes, and then we divide that into the things a business person needs to do. So we're going to do this as great as we can, you know, the you know, it's the better, more and then different, right like how any business grows, You're going to do it. First, you grow to do it your system the best way, you know how. Then you're going to do it. You're going to expand to your capacity. This is the most I

17:49 can do of this, and then well, can we bring anything on else? You know, think about Amazon. We want to get books to people because we think people should read. Ye, yes, okay, so how are we going to do this best. We're going to have logistics contracts with all these different simotor freight and eighteen wheelers and we'll be able to get books to someone overnight. Okay. We're going to be the best of this in the entire United States and Canada and that so that was the more, and then the clients, your customers actually tell you what else they want, and that is the trajectory of the hugest, biggest businesses. No matter which one you look at, whether it's Apple or IBM or Amazon or you or Google or whatever. You first create in your space, and then you get to more and then the people you serve will tell you where else you should go, right, And so we map out that trajectory and we get there. But everything it's okay, what's your core purpose?

18:52 You know? So let's say if you're a chiropractor, you would say, my purpose for this business or this business is purpose to have the people of San Diego living pain free without drugs or alcohol. Okay, and so what are you promising them? Well, if you come to me, I've developed a program where I can get you here, let's say in three months blah blah blah blah blah blah blah with my system. Because usually they have a system. Doctors work out certain ways if you have sciatic or a torn meniscus, or you know, if your upper cervical. You know, usually doctors have specialties and they're very good at that specialty. Okay, So let's succinc that down to where we can laser focus to the people who you really can serve the most.

19:33 And we want your entire staff to understand this is our purpose and what we do. So if I'm working with the company and I'll you know, say, okay, staff meeting what's our purpose and they go, Or what if I'm at a bar and I ask you what you do? What do you say and they go, I work for a chiropractor. I'm like, a wrong answer. I help the people of San Diego live pain free with that drugs or alcohol. Right like that, that is your purpose? Right you want everyone on board for that, and then that becomes part of the culture, and then your handbooks and your marketing and your sales all will follow that. In such an organic way, it just makes work easier. I mean, it's still work, it's work, it's not play. But when you do it the right way, you feel much more aligned and less just drained completely in your soul.

20:23 I know that in working with companies, you say that understanding your numbers is non negotiable. It's a non negotiable skill for entrepreneurs. Why is that so non negotiable. Because you'll never hit your goals or your purpose and it's your divine responsibility to it. And I'll tell you why. If I ask you what do you really want with this company? You know, what do you really want? Well? I want my customers to love me. Okay, let's say that's that that I know if you say that, I know you haven't really thought about it, but that's okay. Okay, you want them to love you. What are some ways they can love you? Well, they'll just give me a lot of referrals, okay, they'll give me lots of five star reviews. Okay, they'll stay through my entire program. You know, if you're a medspot will go the whole time to get to the end. Okay, Well, these are all things you can track. So if you really want everyone to love you, why how many of those did you get last month? And what's your goal to get for this month?

21:22 Oh? And that's how you do it. It's not hard. You just have to think about what you really want for that. You know, what's your purpose? I want to get people paying free? Okay, great, how are we going to start to do that? How do you know if it's working? There is a quantumlifiable piece of data that we can take and we can look at it and then we can march it forward. So people will say, well, what's your goal? They usually just pull numbers out of there, but they don't actually can tell me, well, last month this came into the bank, and then this was all the bills. This is what I had to reinvest, and I'm using let's say the profit first method that so ten percent when here or this. They usually don't even know.

22:03 They know the bills were paid, and they know if they felt like ooh it was tight, ooh, or we're doing okay, it's not. But you have to actually know those numbers because what you're not competing against the business across the street. You're competing against you every single month because you're the unique differentiator in your market. And the whole idea that there's only so many, so many people. I mean, if you live in a place that has seven hundred people and you're blocked by a mountain range that no one can get passed and only helicopters can come to you, then okay, yes, you might have some geographical things where you have a very limited, you know, customer base, right, But barring that exception, this scarcity thing is not real. There are people that can come to you, and you may be working in something where they just don't want what you have. When you're tracking it, you can find out a lot sooner if that's true, and then you can pivot to something else, or you can move or you can do whatever, right, but if you're not tracking it, you're just going to go broke very quickly.

23:11 But when you are, you can avoid all of that pain. So that's why it's a non negotiable. You're only going to suffer if you don't track your numbers. But how do we take the adversity part of things, you know, the ups and downs. We're going to turn it into our superpowers. What do we do, Jennifer, Well, I mean, it's going to be if until you hit about one fifty to two hundred thousand dollars a month, it is going to feel like it's up and down. Right. Those businesses have a little bit more built in, you know, buffer, right, But when you're actually looking at the numbers all the time, you because you're able to be a psychic more and you're able to see, hey, numbers are changing. What do we think? So here's one example. I had someone in service Base and one part of their program that they had involved something where they had to buy a product and they had to take the product, but then they also coached them on it. So think nutrition, right, And that wasn't the that wasn't the biggest part of what they were offering. It was other stuff, right, but it seemed good because I could give them something right like right then, as they were talking to the market, they could never get anyone to get a core offer, which is really when they commit to the end game, which is what they said they wanted. Right They would go monthly and then they would just lop off and they wouldn't really get what they wanted. They couldn't figure out why they literally were not selling a single core offer.

24:35 So they started tracking everything, and they started tracking the objections. Like at the end of the day they would say, I had saw two new people, new clients, and one didn't show and the one who showed it I didn't get them because they said this, And they just started tracking. They noticed they're all saying the same thing or what was overwhelming. They were all saying, I can do that on my own. I can buy those things on Amazon on my own. So they went, what if I just didn't pay that expense because it was a high cost of goods thing, even though I know this is work, it's medical grade, it's going to be great for them, but they're not valuing it. And I just put the price here so I actually have a higher a profit margin, but it's less for them, and it doesn't have this one portion that seems to really rub people the wrong way.

25:25 One hundred percent cell rate within the next month through thirty thousand in their business. This just happened. So the June and July is now scaling up because they actually listened. They've looked at the data and they took what they thought. You know, but I know this works. I know when you do this, it worked well. If nobody values that, they're not doing that, they're not going to do any of it right. And so what they did is that and now through the process they're able to consult them and guess what, they start coming back to their you know, I'm using this, Yeah, but if you use medical grade, you know it's here. And they just did it in a different way. And that's all it took. Right, So going from really really struggling to wow, I can hire someone to help me out, so I can really get into CEO mode to do this. Because their testimonials are very good. You also need to be getting your testimonials.

26:17 I don't care what business you're in. It's amazing because if you don't listen to customer feedback. People think, but I know this, I know that, and it doesn't matter what you know it. What matters is what people want. And they will listen to bad feedback that isn't even good feedback. So let's say you develop a new program where you're texting people act I. You know, they get the one person who just complains incessantly, I don't want this. Okay, just hit stop. You'll never get it again. Then they'll call like the marketing company, and say we've got to stop that. The people absolutely hate it. It's not the people. One person made you feel uncomfortable and now you want to change your entire business plan. The good thing about the numbers is it takes time. It forces you to not have shiny like ooh this happened, ooh this happened.

27:07 It forces you not to be reactive, but be proactive and use consistent data to make decisions. That's what's important. You listen, but then if it's consistent data over a consistent period of time. Too many times, especially in small businesses, were very reactive because it's an emotional thing. Wow, what a great way to end this conversation. I wish the conversation could continue because There's so much more I would love to talk about. You know, I always say that food for thought is slowly digested. Think about what Jennifer is talking about. And as we're wrapping up, what would you like to leave our listeners with and how may they reach out to you?

27:48 I would like to leave you wonderful women out there. Would If you are struggling with any sort of challenge, I just want you to ask yourself, what would I do if I were not afraid? And I would sit with that for a moment and I would write list out whatever the fears are, because usually if it's a challenge, your gut is telling you kind of what you really want to do, like I need to quit this job and I need to find a job I really want. And then the if I weren't afraid, I wouldn't be afraid of not having money or not finding anything else or blah blah blah blah blah. You know, there's usually something and you can work through it to see if those are real fears or just limiting beliefs that are stopping you. And I would say that just being able to ask yourself that and having radical honesty and acceptance with yourself is the key to making the most incredible changes in your life. So what would I do if I were not afraid? And then use radical honesty and acceptance.

28:43 And if you have a challenge and you cannot work through that, or you want to work through that, for anyone who's listening to Word of Mom Radio, then you can go to superclinicproject dot com and click on my picture and you can book a fifteen minute call with me. It's not a sales call. I'm not going to try to sell you anything. You have to give me a specific challenge. We got fifteen minutes, and I bet you I'm gonna give you Oh, I'm gonna help you work through that so that you can get to your next level. I'm gonna bet that you're one hundred percent right on that. I am so happy to connect with you. I want to look into Asgardia. Sounds so interesting. I would love to see what that's all about. And I just thank you for sharing your superpowers in working with others and helping them unlock and again, ask yourself that question all the time, what would I do if I wasn't afraid?

29:34 I love that question, So again, Jennifer, thank you so much for sharing with us today. I'm Word of Mom Radio. I really appreciate it. Thank you my pleasure, and for all of you tuning in, thanks so much for being here. We're going to close out with our fabulous theme song from Smith's Sisters and the Sunday Drivers. So till next time, This is Dori di Carlo saying, go out and create a marvelous you. Bye for now. She is sure, she is sure, she is strong, she is strong, she is true, is true, she is braized, she is she is you, she is she is, she is sure, she is sure, she is strong, she is strong, she is true, is true, she is braized, she is bold, she she is you, she is she is she sure of herself. Yeah, she takes care of it. Powerful and strong, Yes, she knows.

30:33 Who she is. Has integrity, woman, strong and true. You know her by name. See this woman is you. She is sure, she is she is strong, is strong, she is true, is true, she is brave, she is she, she is you, she is she is she is sure, she is strong, is strong, she is true, is true, she is brave, she is she is she is you, she is you. She is adds value and hope has proved to be brave. See it's never too late, never time to behave Reaching for dreams doesn't matter. The age believes in herself, unleashed from her cage. She is sure, she is sure, she is strong, is strong, she is true, is true, she is brave, she is she is you.

31:29 She is she is she is sure, she is she is strong, she is strong, she is true, is true, she is brave, is Brave, she is she is you.