Feb. 5, 2026

Jana Franklin on The Mompreneur Model with Dori DeCarlo

Jana Franklin on The Mompreneur Model with Dori DeCarlo
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Jana Franklin on The Mompreneur Model with Dori DeCarlo

Jana Franklin founded CEO Concierge, specializing in providing exceptional virtual assistants tailored specifically for CEOs and partners.

Jana Franklin is a St. Louis-based serial entrepreneur, franchise expert, and business efficiency strategist. As Founder and CEO of CEO Concierge, she connects entrepreneurs and executives with skilled virtual assistants from the Philippines to streamline delegation. Jana’s leadership focuses on intentional delegation, team alignment, and fostering visionary thinking.

Jana began her career by launching and selling multiple Fantastic Sams and Jimmy John's franchises under Strange Allegro, gaining experience in team-building and efficient systems. Shifting to the virtual assistant space, Jana responded to the growing need for reliable executive support among entrepreneurs. Jana has also served as President of Entrepreneurs’ Organization (EO) St. Louis, supporting local founders

Join host Dori DeCarlo on The Mompreneur Model and connect with Jana at CEOConcierge.com and on LinkedIn and Facebook.

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Jana Franklin Profile Photo

Founder / CEO / Serial Entrepreneur / Franchise Expert / Mentor / Mom

Jana Franklin is a serial entrepreneur, franchise expert, and business efficiency strategist based in St. Louis, Missouri. She is the Founder and CEO of CEO Concierge, a premium virtual assistant agency that connects fast-moving entrepreneurs and executives with highly trained virtual assistants from the Philippines, enabling them to delegate effectively and lead with clarity. Her leadership philosophy is rooted in intentional delegation, team alignment, and creating space for visionary thinking.

Jana's entrepreneurial journey began in the world of franchising, where she successfully launched, scaled, and sold several Fantastic Sams and Jimmy John's locations under her company, Strange Allegro. Over a decade of owning and operating franchises taught her the value of building resilient teams, leading by example, and designing systems that allow businesses and people to thrive. Her pivot to the virtual space came after witnessing a growing need among high-level entrepreneurs for reliable, values-aligned executive support. Beyond her professional work, Jana served as President of Entrepreneurs' Organization (EO) St. Louis, where she fostered community and connection among growth-minded founders.