Randi Crawford (Jessica is PR Rep)

Randi Crawford is a certified life coach who has helped hundreds of parents, teens, and young adults navigate the emotional rollercoaster of modern life. Known for her straight-shooting, unapologetic style, Randi’s relatable social media videos resonate deeply with moms feeling unseen, unsure, or stuck in the shift from full-time parent to part-time guide.

Her coaching bridges generations—helping parents loosen control without losing connection, while empowering teens and young adults to build confidence, resilience, and self-awareness. With honesty and empathy, she guides families through communication breakdowns, anxiety, and major life transitions with more clarity, calm, and connection.

Before becoming a life coach, Randi co-founded Women First HealthCare, a pioneering company that reached over 10 million women with products blending Eastern and Western wellness. She also led As We Change, a beloved catalog supporting women through midlife.

Now, as a midlife woman herself, Randi brings wisdom, wit, and candor to conversations about hormones, aging, parenting, and purpose—helping women rediscover humor, clarity, and confidence in their second act.