Madison Hollimon

Madison Hollimon is the Owner and Founder of Mad Marketing House, a marketing firm that specializes in authentic content creation and branding for businesses, particularly in the beauty and personal brand space. With over a decade of experience in marketing, including six years as an agency owner, Madison has worked with nearly 1,000 businesses to transform their digital presence. Her expertise in visual storytelling and social media content has helped countless brands grow their digital footprint and generate significant returns on advertising spend. Madison’s agency has successfully managed over $25M in ad spend, yielding more than $90M in revenue for her clients.
Madison’s journey into the world of marketing began with her time in her family’s business, where she honed her skills and learned the ins and outs of entrepreneurship. She graduated with a BBA in Marketing from Augusta University Business School, where she laid the foundation for her future career. After working in the marketing department for a plastic surgeon, Madison’s natural talent for creating authentic, engaging content led clients to seek her expertise. This led to the launch of her own agency, where she has since become known for her ability to craft compelling stories and create powerful, aesthetic social media content.
As a third-generation entrepreneur and the oldest of five girls, Madison values family above all else, and her approach to business reflects this. She’s married to her high school sweetheart, with three children of her own, and she prides herself on being the “family manager.” When she's not building brands and empowering business owners, Madison can be found enjoying the outdoors, traveling to tropical destinations, or spending quality time with her family. Madison’s personal story of entrepreneurship is deeply intertwined with her desire to help others succeed, particularly women entrepreneurs.
Madison's agency is built on a framework that blends strategy, creativity, and authenticity to create impactful, results-driven campaigns. Her process starts with understanding where the business is now, where they want to go, and who their audience is. From there, her team creates custom content that resonates with the target market, ensuring that every piece of content tells a compelling story. Madison’s expertise extends beyond organic content creation to the strategic use of paid ads, maximizing ad spend and ensuring fast results. She believes that social media doesn’t have to be a mystery and that the key to success is in consistent, high-quality content and genuine storytelling.