Lindsey Busfield

Lindsey is one of the leading SEO experts in legal SEO and content marketing. As the Vice President at Optimize My Firm, Busfield is behind some of the nation’s most powerful law firm websites.

While a dozen or so SEO agencies can tout the same accomplishments, Busfield has become an industry disrupter by revolutionizing the client-law firm relationship. Rather than locking clients in with long-term contracts and overpromising results in time, Busfield’s company has completely done away with contracts…which attorneys surprisingly love.

Busfield is also the host of her own podcast, the Personal Injury Marketing Minute which has been applauded as one of the Best Legal Podcasts of 2025 by Attorney At Law Magazine. https://attorneyatlawmagazine.com/legal-marketing/podcasting/best-legal-podcasts-for-lawyers-and-law-firms

Lindsey has been featured in:

Benzinga - https://www.benzinga.com/partner/general/24/10/41583242/meet-the-woman-behind-some-of-the-most-powerful-law-firm-website-marketing-in-the-nation – The Woman Behind Some Of The Most Powerful Law Firm Website Marketing In The Nation
USA Today - https://www.usatoday.com/story/special/contributor-content/2024/05/12/personal-injury-legal-seo-firm-disrupts-traditional-agency-client-relationship/73664350007/ – How her SEO firm is disrupting traditional agency-client relationships
IBI Times - https://www.ibtimes.com/dispelling-misconceptions-seo-how-businesses-can-better-leverage-this-technical-advantage-3734023 – Dispelling the Misconceptions of SEO
Lindsey also comes from an entrepreneurial family—her relatives founded Handsome Brook Farms https://handsomebrookfarms.com/ , one of the first pasture-raised egg companies in the U.S., which grew to become the largest provider of organic pasture-raised eggs in the country.

Outside of business, Lindsey is an avid pickleball player. She loves discussing how the sport fosters a unique sense of community, its impact on mental well-being, and why it’s rapidly becoming one of the fastest-growing sports in the country.