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Cynthia Maselli

Cynthia Maselli Profile Photo

Brand Strategist and Founder

Cynthia Maselli is a sought-after Brand Strategist and founder of Her Mentor®, a faith-infused platform for women building intentional lives and purpose-driven businesses. With nearly two decades in creative design, brand development, and strategic marketing, she turns scattered ideas into stand-out brands through strategic listening and intuitive planning, and for 25 years has coached women toward self-awareness, growth, and decisive leadership. The first in her family to earn a master’s degree and a proud granddaughter of Mexican immigrants, she is a pastor’s wife, mom, entrepreneur, and trusted mentor at the intersection of vision, faith, and family—creating transformation through strategy and soul.

Cynthia Maselli in the Business Spotlight with Dori DeCarlo
March 17, 2026

Cynthia Maselli in the Business Spotlight with Dori DeCarlo

Cynthia Maselli is THE BRAND STRATEGIST™ who helps brands turn vision into visual presence with intentional brand identity, expert strategy and high-impact vision.

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