Brittney Lincoln

Brittney Lincoln, Franchise Connector, is the CEO and Founder of Females in Franchising, a dynamic platform dedicated to empowering women in the franchising industry. With over 13 years of experience spanning home services, beauty, and medical franchises, Brittney has built a reputation as a connector, educator, and strategist in the franchising world. She is passionate about providing a space for women to collaborate, learn from industry experts, and grow both personally and professionally. Her expertise lies in helping business owners understand franchising, scale their brands, and take their locations from one to 100.
As a seasoned business person, Brittney brings firsthand experience to the table, having owned her own retail business before transitioning into a successful corporate sales career. She specializes in merging and launching brands, developing scalable franchise strategies, and ensuring responsible franchising that benefits both franchisees and the industry at large. With her extensive background, she is a sought-after expert on topics such as how to develop a franchise, scaling from five to 50 locations, and setting franchisees up for success.
Beyond her professional achievements, Brittney holds a Bachelor of Science in Business Administration (BSBA) in Business and Management. She is a firm believer that teamwork makes the dream work. A competitive swimmer and avid skier, she thrives on an active, outdoor lifestyle. Most importantly, she is a dedicated mother to two children, ages 11 and 5, and cherishes time spent traveling and creating lasting memories with her family.
Brittney’s mission is to educate and support business owners looking to scale through franchising, ensuring they have the knowledge and resources to succeed. Whether guiding founders through the franchising process or advocating for responsible franchising, she continues to make a significant and unprecedented impact on the industry.