July 7, 2025
Elona Lopari on The Mompreneur Model with Dori DeCarlo
Elona Lopari strives to empower purpose driven entrepreneurs align their purpose with profits.
Elona Lopari is the Founder & CEO of The Life School , Speaker, Best Selling Author to numerous books, Award Winner, Show and Speaking Events Organizer to an audience of over 30,000+ purpose driven service-based entrepreneurs and corporations.
She has supported 100+ companies double and triple their impact and revenue through fractional and business management Operations and HR Services.
Elona is a Prior Fortune 500 C Suite Executive also Featured in Disrupt, NY Weekly, Business Insider, CEO Weekly, The Business News & Famous Times.
Join host Dori DeCarlo on The Mompreneur Model and connect with Elona at ElonaLopariCoaching.com and online on LinkedIn, Facebook and YouTube.
Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".
Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!
WordofMomRadio.com - sharing the wisdom of women, in business and in life.
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She is sure, she is true, she is straw is straw,
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She is true, is true, she is pray pray, she
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is she is you.
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Hello, everyone, welcome to today's Word of Mom Radio. Here
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on the Word of Mom Media Network. I'm your host,
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Dori Di Carlo, and you know we are here week
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after week, show after show, breaking those myths that morepreneurs
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and business women, especially those of us building our businesses
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from home, that we're just dabbling in between bake sales
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and getting our nails done. We're not. We are smart,
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we are savvy, and we are sharing the wisdom of
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women in business and in life. And I'm looking forward
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to bringing today's guest into the show. Elona Lapari is
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the founder and CEO of The Life School. He's the speaker,
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best selling authored a numerous books. She's an award winner,
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show and speaking event organizer to an audience of over
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thirty thousand people. With purpose driven, service based entrepreneurs and corporations,
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he has supported more than one hundred companies double and
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triple their impact and revenue through fractional and business management
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operations and human resource services. She's the prior Fortune five
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hundred c Suite executive and also featured in Disrupt, New
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York Weekly, Business Insiders, CEO Weekly, The Business News, and
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Famous Times. I can tell you more and more about Alona,
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but it's better to bring her into the show. So
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with all that being said, Alona, welcome to Word of
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Mom Radio.
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Thank you so much. Story. It's a pleasure to be here,
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and I hope the conversation will be having will be
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of service to all the moms in the audience.
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Oh me too, So I would love for you to
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take us on your journey from the c suite and
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everything else to being the founder and the CEO of
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the Life School.
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Yeah.
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I think it started with the inner conflict of pretty
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much losing sets of my purpose while I was working
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for corporation raising my kids. I have two kids, a
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girl and a boy, which are older now. But during
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that time, which was over five years ago, I started
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to lose sense of the meaning of why I was
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doing what I was doing. For many years, I climbed
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the corporate ladder over thirteen years for this fortune five
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hundred company to really, you know, chase success, chase the
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American dream. I'm natively Albanian. We migrated here when I
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was only fifteen, So my dad especially instilled it very
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early in me that you know, in order to be
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successful and be happy and fulfilled and all those things,
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it was good to be able to grow my career,
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build my family alongside and all of that, and buy
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house and all those things that are promised to you
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as the American dream. I did all of that. However,
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there came a point where I reached all the way
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to the top without feeling happy. So that's kind of
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where I started questioning my what was I going to
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do next? Was there all there is? These were all
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the questions that were kind of puzzling me at that time.
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It was really not connected to what I was doing anymore.
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The company happened to be acquired by another company, and
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the culture change there was very profit driven, so that
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was sort of my clue to figure out, Okay, what
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else I was going to do. Was I going to
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go get another job based on all my experience, or
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was I going to try out this thing called entrepreneurship,
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which for me was very new because I didn't have
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entrepreneurs in my family. So my husband supported me a
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lot during that time, and he's like, why don't you
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just try to just offer your services on your own.
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You have a lot of experience. So that was the
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beginning my tapping my feet into entrepreneurship. While I still
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worked for two years, I started growing my small business,
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and when I felt comfortable enough to make the pivot,
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I just switched to entrepreneurship full time, and that's what
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I've done now for over six years.
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That's awesome. I would love for you to kind of
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share how you created the philosophies and the steps that
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you have. I'm looking at your seven pillars at scaling
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a legacy company, and there's such interesting components to all
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of this. How did you come up with that balancing
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purpose and profit and all of that conceptual information that
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the Life School is sharing.
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Yeah, it came through a process in my own evolution
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as an entrepreneur. I started out coaching executive women which
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also were moms, where they needed help with be success
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from their career, lending leadership roles, but also balancing their
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personal lives. So that's where I began, and then I
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realized that that there was something else that I still
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kept me in the corporate space. So I wanted to
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explore the rest of the world, so to speak. I
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was like that child, trying to like figure out, like
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what else is out there now on the market and
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what else do I want to do? So I tapped
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into some career coaching as well, because I did HR
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for many years and I still felt like that wasn't it.
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And through my process of discovery, I realized that the
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two things that I did really well were always business
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and leadership. So over my process of helping now startups
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all the way to companies in ten million in revenue,
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I realized that there were seven pillars that always showed
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up in building a consistent a company that's going to
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create impact, but also a successful company that operated independently
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from the founder and the team and the owners. So
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over the years of my experience, I realized that those
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seven pillars, which is branding, marketing, sales systems, and team,
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are the seven pillars that are very foundational to any
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company that is scaling or growing. And I worked under
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that methodology for a lot of the businesses that I
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have supported, because I believe that, just like personal life,
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if we don't have the foundation in place, then we
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cannot build something as big or as small as the
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CEO and visions it to be So that's how those
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pillars came about. It was just experience of supporting companies
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and seeing what were their biggest challenges and what were
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some of the things that were always repeating. And I've
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always been a fundamental sort of person. I like to
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always go deep into things, not just superficially fix, you know,
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things that are going to maybe break tomorrow. So over
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the years I've I've kind of just came up with
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my own pillars and structures to support to support businesses
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and their growth.
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How did you decide to be working in the service
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based industries with entrepreneurs and corporations and kind of let
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people understand what that's all about.
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Yeah, I love your question because this came from my
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own experience being a service provider, but also the fact
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that service to me is tied to serve contribution and growth,
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and those were actually two of the things that I
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realized over my experience were going to not just keep
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me happy with the work I was going to do
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choose to do in the world, but also we're going
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to keep me very fulfilled because I was always going
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to meet contribution in service towards others. Plus I also
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realized another challenge with companies that have a service, it's
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harder to scale because a lot of the time the
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service is connected to the founders. So just piecing a
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lot of things together, I started really staying in the
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lane of service and just making sure that I was
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improving the way that I was supporting companies to be
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able to build a personal brand, but also detach eventually
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to build a company brand where it was going to
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be easier for them to scale a service rather than
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a product, which traditionally it is easier to scale a
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product because the product is kind of its ill entity.
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So that's that's how I came about just niching in
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the service space for the work that I'm going I'm doing.
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How can you help them scale and stay true to
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their purpose because quite often that purpose changes as a
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business growth.
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Yeah, it's absolutely a process of evolution, So depending on
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where they are in their growth phase. I've seen two
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main patterns that always show up, and with well growing
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my own company, but also seeing it with my clients,
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is that at the beginning of a business, it's good
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to focus on a business model that's more quality than
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quantity because you don't have the foundation in place you
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don't have the brand in place yet, and a lot
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of those structures that are needed, maybe even your systems
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of how to create consistem sales. At the beginning, it's
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good to understand how to set those things in place
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and build a personal brand. And then eventually, once you
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have all of those pillars in place, you can start
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to scale your personal brand into your company brand. And
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then of course you'll have more systems and you'll have
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team around you that you could start to connect to
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the dots, so to speak, between your company brand and
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your personal brand, I don't think. I mean, we're in
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the environments that we are operating in, you can completely
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detach from your personal brand. But for founders, again, it
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just takes strategy to be able to focus on the
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right priorities in the business for its phase of growth.
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Because that's another problem that I've seen that a lot
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of founders don't understand what to focus on at different
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phases and stages of their growth to give them their
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desired results. So, yeah, doing this in a smart way,
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in a very intentional way, it's really important when you
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are scaling and growing. But that's kind of some of
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the ways that I do it. Once I foundation is set,
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then they can start to detach from their personal brand
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a little bit, but of course still staying consistent with
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both pillars as they get their name out there and
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people start to get to know them and they build
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no and trust, and they build audiences and they build
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communities and all those things which are necessary to grow.
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So are those more of the purpose driven strategies that
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you work with and expanding people living as those purpose
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driven strategies start to take hold.
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Yeah, at any point and grow in the growth journey
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of a company or even our personal growth as founders.
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We always work with the vision, mission and values, and
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that sort of is the guiding start to how they
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we make decisions for their business because, as I said,
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especially in the service space, authenticity is really important, especially
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when you're building a brand, especially in today's world with
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AI and the new sort of conditions that have been created.
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So purpose is always at the forefront, keeping the eye
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on the ball as far as to what is a
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bigger contribution and why we're doing something, And the bigger
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picture is always something that I revisit with the clients
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that I support at all times, because that can change.
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Right we start out, companies are like humans. We start
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out as a certain phase and then eventually we test
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our services and we realize that there's a different problem
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we want to solve, or a bigger problem we want
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to solve. So it's very easy to lose sight of
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your the reason why you started and this is important
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to you. So keeping an eye on that at all
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times really helps with decision making and ensuring that you
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are aligned with that and you're not completely going on
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the other side and building something that's you know, not
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even passionate for you or something that really aligns with
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the founder. So it's just an ongoing way that we work.
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It's not something that we do once and we're like, Okay,
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we figured out what the mission, vision and values are
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and we just forget about it. It's just a way
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of being and just revisiting that every day when making
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really important decisions how to drill the business.
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On that note, think of what Alona just said. We're
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going to take a quick break, say thank you to
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our sponsors, and we'll be back here in just a moment.
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On Word of Mom Radio, she is brave, she is bold,
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she is you, and we want to tell your story.
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Are you ready to share your journey with us on
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Word of Mom Radio. Go to wordommradio dot com and
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register as a guest. We want to tell your story
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because when you win, we all win.
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In twenty seventeen, Unsilenced Voices was formed to help survivors
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of domestic abuse and gender based violence worldwide. The organization
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currently serves Siri Leone, Rwanda, Ghana, and the USA. In
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twenty twenty two, Unsilenced Voices gifted over thirty three thousand
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dollars to survivors in the USA and in sire Leone.
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There are over twenty six young girls who have been
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rescued from sex trafficking and domestic abuse and now going
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through vocational training school in order to better their lives.
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We need your help. Donations are critical in order for
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us to continue our work. We also need volunteers to
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help with research and development. Please visit Unsilenced Voices dot
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org for more information.
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And we're back here on Word of Mom Radio. We
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are talking with Alona Lapari, who is the founder and
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CEO of the Life School. And I really like what
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you had to say about the why because often people
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forget the why, and we say all the time here
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on Word of Mom radio that women start with why.
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