WEBVTT
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She is sure, she is sure, she is strong, she
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is true, is true, she is brave, she is she
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is you. She is you, she is you, she is sure,
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she is true, she is strong, she is straw, she
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is true, is true, she is brave, is bray, she
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is she is you.
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Hello, everyone, welcome to today's Word of Mom Radio. Here
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on the Word of Mom Media Network. I'm your host,
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Dori Di Carlo, and you know we are here week
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after week, show after show, breaking those myths that moentrepreneurs
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and business women, especially those of us building our businesses
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from home, that we're just dabbling in between bake sales
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and getting our nails done. We're not. We are smart,
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we are savvy, and we are sharing the wisdom of
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women in business and in life. And I'm looking forward
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to bringing today's guest in because you know I love
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sharing fellow podcasters. Dominie Clifton's work lies at the intersection
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of connection, community, and change. She offers one to one
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coaching and to aspiring women entrepreneurs and guides them to
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build mission driven businesses that offer an exit from unfulfilling
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nine to five jobs. She also supports organizations by offering
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stress reduction and mindfulness services to increase well being. As
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a coach and somatic practitioner, she promotes an integrated approach
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to transformation through the use of sound, breath, movement, and strategy.
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Dom is the founder of Transformation You University, move and
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Still and hosts the School of Healing podcast. She's also
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the mama of two beautiful girls who are her greatest joy.
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So with all that being said, Dom, welcome to Word
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of Mom Radio.
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Hi Dory, thank you so much for having me. I
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am looking forward to what comes out of our conversation today.
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Just before we hit before we had such a good
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chemistry and so I know this is going to be
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a great conversation.
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Me too, And I would love for you to take
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us on your journey that led to Transformation You University.
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Yeah. So I always say that I like stumbled into entrepreneurship.
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I think in meeting people, I've I found that you
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have two types of entrepreneurs. You have the person that
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has always known that they were going to be an
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entrepreneur and they could never work for people and they
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just knew that. And then you have those of us
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that are like, we figured it out along the way.
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And so I was someone who never really saw entrepreneurship
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as a path for me. I you know, went to college,
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got a corporate job, did that for a few years.
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I realized early on that corporate wasn't necessarily the route
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that I wanted to go, and so after a few years,
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I moved to China, I traveled for a bit, and
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then I came back home, and I've moved into the
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nonprofit sector, and I found that to be a better
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fit for me because it made I'm an Aquarius and
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so we're a mission driven and nonprofit work felt more
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aligned to serving and impacting the community that I was
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a part of in the way that I desired, and so,
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you know, I settled into that space. I was in
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grant writing and fundraising and did that for a few years,
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did it really well, but it was never fulfilling to me,
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Like it was one of those things that came easily
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for me that I never saw myself doing. And I
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excelled at it in my organization, but it didn't really
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fulfill me or light me up. And so after doing
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that for a few years, I had my second daughter
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in September of twenty nineteen, and I decided that I
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was going to quit my job and have an extended
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maternity leave. And so in December of twenty nineteen, I
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stepped away from my full time job. I did not
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have a plan, I did not have money saved. I
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was just like, I'll figure this out. I'll be out
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of work for six months and then I'll go back
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to work, and then we all know what happened three
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months later with COVID. Right, COVID came and shut everything down.
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People were now quarantining, people were being laid off, and
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so it wasn't a great time to be re entering
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the workforce, or it didn't feel like it for me.
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But I still needed to provide for my family. I
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was a mom of two, and I had a partner
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and a mortgage and all of the adult responsibilities that
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come with being an adult. And so I just decided
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to step into entrepreneurship and to step into coaching that
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was my first business, out of necessity, like I needed
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to pay the bills. I needed to figure things out,
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and it has been a wild ride. I had just
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celebrated my fifth anniversary of entrepreneurship in December, and looking
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back over the last five years and how much I've
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grown I'm really astonished at just the amount of growth,
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the rate of growth that has happened in this small time.
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I had dabbled in entrepreneurship before twenty twenty, but it
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was always like side hustles and you know, multi level
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marketing sort of things. It was just like something that
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I kind of did on the side in addition to
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business as I was figuring things out. But these last
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five years it's been me all in, like trying to
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actualize this vision that God has placed on my heart
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and has trust met with. And it's been up and down.
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You know.
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There have been lots of wins along the way, there
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have been lots of lows. And starting Transformation University was
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really out of obedience. I tell people, like, when I
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first felt guided to step back in and support women
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in this way, I had resistance to it. I didn't
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really want to do it because my first experience with
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coaching was extremely challenging, and so I was just like, no, God,
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I've tried that, find someone else to do this, please,
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But you know, you gotta be obedient when you are
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being led by spirit. I'm a very faith led person,
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and so I started supporting women and that's the work
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that I do today. With Transformation University, I've essentially taken
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all of the lessons, the failures, the things that I've
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learned over five years plus of soaking up information for myself,
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and I'm now able to not only apply that to
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my business move and still but also support other women
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in birthing and launching their dreams for their businesses and
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nonprofit organizations or growing what they've already created. And so
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that's where Transformation University comes from, and the aim is
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really focusing on helping women to do the transformational work
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that's necessary to hold the big vision that they have
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on their heart.
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Love that I really do because in doing the things
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that I do, and actually during COVID, the gift I
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gave to myself was getting my coaching certifications. That's what
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I did on my downtime, and I got certified as
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a business coach and a life coach, which I had
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been doing for years, they just didn't have certifications back then.
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But most importantly mindset coaching, because you know, and especially women,
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we talk ourselves out of our dreams so often as
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excited as we can get about building something, and the
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next sentence is, but then this could go wrong, and
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that can go wrong, And it's an amazing thing to
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me to hear people create problems for something that hasn't
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even happened yet.
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Yeah, and it's funny that you say that I'm smiling
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because I was talking to a woman yesterday. I do
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clarity calls with women entrepreneurs just to learn about their businesses,
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to understand their visions, to see where there are gaps
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and challenges, and then to understand their goals better. And
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then I send a swat analysis after, which is really
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helpful for them because it helps them to kind of
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clarify what's in their heads oftentimes. And so I was
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doing one of those yesterday with a woman and it
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was literally what you said it was. She just kept
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she'd been through a lot, like she had experienced a
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lot of you know, past trauma and experiences that contributed
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to the version of herself that she was. But I
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felt like she was spending a lot of time thinking
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about the things that had happened in the past and
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like being here but waiting for the shoe to fall,
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like waiting for something to go wrong. And I literally
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had to like lovingly pause her in the midst of
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her sharing this story to say, hey, like, put your
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hands on your heart, close your eyes, take a few
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deep breaths, like first, let's just bring your nervous system
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down because you're reliving these experiences right now. And then
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also repeat after me, I am safe, right, I am safe,
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and my past doesn't have to be my present, Like
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you get to make a decision that you're going to
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let things go and decide that I'm going to be
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focused on what needs to happen now so that I
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can get to the future that I envision, because we
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can't change the past. And so I agree with you
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that sometimes we look at and I this was me
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for a long time, Like you said, I've had to
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do a lot of mindset work to begin to unlearn
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those beliefs and those habits that were holding me back
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in that way. But it's such a necessary thing for
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us to do that mindset work. But at some point
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we do have to make a decision, right that, regardless
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of what happened in the past or what this looked
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like for me last time, this is how I want
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to be and this is how I want to move forward,
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and you know, from there, just take the action consistently.
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Agreed and it is so important for us to reinforce
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that in the women that we talk to and being
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that sister friend because we all face challenges. That's life.
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You're not facing challenges, you're not doing anything, yeah, exactly.
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And so to create those doumbling blocks that haven't even
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been bored yet, yeah, is tough. And in looking at
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the things that you were doing, I was looking at
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four percent formula. I would love for you to share
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this and why you feel it is so effective because
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this is.
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A topic that I'm super passionate about. So to give
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you just like a little bit of backstory really quickly.
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I've been doing this practice for five years. In March,
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March will be five years. So right around the time
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that COVID was started, I got I was meditating. There
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was a lot happening in my home, you know, I
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talked about being unemployed and there's other things that were happening.
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I was at a really low point in my life
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and I just like could not figure out how to
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get myself out of the situations that I was in.
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And then externally, COVID was happening, right so the world
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was falling apart, and so it was just like Jesus,
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I don't know what to do here. So I started
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meditating and praying, and I was just asking. I was
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just hoping for spirit to like throw me a lifeline.
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And one day when I was meditating, I got a
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download that's it. Every day for the next ninety days,
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focus on your mind, your body, and your spirit. And
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I did that for ninety days. That was you know,
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me being very intentional about the things that I was consuming.
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Mindset wise, I started listening to inspirational content such as
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this podcast or instructional content, so I really started focusing
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on learning. I started focusing on my meditation and mindfulness
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so that I could become aware of my beliefs and
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the habits that were holding me back and recognizing the
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things that I needed to unlearn. So I devoted fifteen
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minutes a day to mindset focused work, at least fifteen.
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On the spiritual end, I started being more consistent about
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journaling and just you know, allowing myself to be still,
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to connect with myself and to get more clarity and
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direction about where I wanted to go and what I
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wanted my life to be like. For the first time,
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I was thinking about that as opposed to just kind
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of working the nine to five and going with the
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you know, going with the flow of life. And then
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I devoted thirty minutes to movement every single day. Physical movement,
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you know, yoga, going for walks outside to get fresh air,
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going for a swim, like just whatever my body felt
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like it needed. And I did that for ninety days straight,
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and Dorry. At the end of that ninety days, I
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was a completely different person. I was a completely different
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person from March to May, and I had no idea
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that I would go undergo that sort of transformation, and
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I wanted to share how I felt with everyone. It
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was like I had bottled up all of this energy,
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like I wish I could have bottled up all of that,
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and just like sold jars of it. I felt amazing.
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And that's really what started me in entrepreneurship, because I
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was like, man, I want everyone to feel this, and
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I jumped into coaching and so I did that for
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five years. My life has changed a lot in that
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five years, but this practice has been consistent for me
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in the midst of these changs, and it's kept me
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grounded in the midst of separation and divorce, you know,
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going back to work full time at one point because
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I needed a pause for my mental health lots of
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things with co parenting. But I've had this daily practice
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to just bring myself back and you know, reconnect with myself.