April 1, 2025
The Authenticity Paradox on Building Your Empire with SophieZo on WoMRadio
The Authenticity Paradox:
How Service Providers Can Share Their Truth Without Sharing Too Much
The Authenticity Paradox:
How Service Providers Can Share Their Truth Without Sharing Too Much
Imagine a wellness coach who shares absolutely everything online—personal health struggles, family challenges, financial difficulties—only to watch potential clients quietly step away, questioning her stability. Meanwhile, across town, a brilliant therapist appears so robotically professional in her marketing that no one feels a human connection. Both are trapped in the authenticity paradox that plagues so many service providers.
In this insightful episode, we unravel how fractional marketing departments solve this common dilemma through three powerful strategies: crafting meaningful brand stories that create connection without uncomfortable exposure, strategically letting people in through selective glimpses that build trust, and implementing thoughtful transparency frameworks that maintain consistent boundaries. Through stories of healthcare providers, wellness practitioners, legal practices, and financial advisors who've mastered this balance, you'll discover why authentic connection doesn't require oversharing personal details or struggles.
Whether you've been hiding behind formal credentials or revealing more than serves your practice, this episode offers the perfect middle path. Walk away understanding how to create marketing that feels genuinely human while maintaining complete professionalism—the approach sophisticated clients truly seek from service providers they trust.
Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.
Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too!
Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".
Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!
WordofMomRadio.com - sharing the wisdom of women, in business and in life.
Become a supporter of this podcast:
WEBVTT
1
00:00:00.240 --> 00:00:02.720
She is sure, she is sure, she is strong, she
2
00:00:02.879 --> 00:00:08.199
is true, she is true, she is brave, is bray,
3
00:00:08.320 --> 00:00:13.320
she is she is you. She is she is she
4
00:00:13.439 --> 00:00:16.280
is sure, she is true. She is strong, she is strong,
5
00:00:16.359 --> 00:00:21.079
she is true, is true, she is brave, is bray,
6
00:00:21.199 --> 00:00:24.960
she is she is you. You're tuned in to Word
7
00:00:25.000 --> 00:00:28.440
of Mom Radio here on the Word of Mom Media Network.
8
00:00:28.760 --> 00:00:32.000
Welcome back to Building your Empire with Sophie Zoe, hosted
9
00:00:32.039 --> 00:00:35.240
on the Word of Mom Media Network. This is Sophie Zulman,
10
00:00:35.520 --> 00:00:39.240
the owner and founder of f M the Strategic Partners,
11
00:00:39.479 --> 00:00:41.880
and the host of the show. Today, we're diving into
12
00:00:41.920 --> 00:00:46.320
something many service providers struggle with, finding that perfect balance
13
00:00:46.399 --> 00:00:50.439
between authentic connection and professional boundaries. How do you be
14
00:00:50.560 --> 00:00:53.880
genuine without sharing too much? How do you build real
15
00:00:53.960 --> 00:00:59.000
relationships while maintaining appropriate distance. We'll explore how fractional marketing
16
00:00:59.039 --> 00:01:03.560
departments help you navigate this delicate balance. Imagine a successful
17
00:01:03.600 --> 00:01:07.840
therapist with years of experience helping clients through personal trauma.
18
00:01:08.359 --> 00:01:13.040
She's built a thriving practice and genuinely transforms lives. Yet
19
00:01:13.079 --> 00:01:19.959
inner marketing, she appears almost robotically professional, formal language, generic messaging,
20
00:01:20.560 --> 00:01:24.760
and a complete absence of her own humanity. Potential client
21
00:01:24.799 --> 00:01:30.079
see credentials but feel no connection. They recognize expertise, but
22
00:01:30.239 --> 00:01:35.480
question whether she truly understands their reality. Conversely, consider the
23
00:01:35.480 --> 00:01:40.760
wellness coach who shares absolutely everything, detailed accounts of personal
24
00:01:40.760 --> 00:01:45.879
health struggles, family challenges, financial difficulties, and emotional breakdowns.
25
00:01:46.319 --> 00:01:48.400
While initially engaging.
26
00:01:48.200 --> 00:01:54.439
This overwhelming transparency creates unintended consequences. Clients begin to wonder
27
00:01:54.879 --> 00:01:57.359
if they're still dealing with all these issues, Can they
28
00:01:57.400 --> 00:01:58.040
really help me?
29
00:01:58.719 --> 00:02:00.959
Are they stable enough to guide my journey?
30
00:02:01.519 --> 00:02:05.159
This tension plays out across the service provider industry every day,
31
00:02:05.599 --> 00:02:11.199
finding the sweet spot between sterile professionalism and inappropriate oversharing
32
00:02:11.680 --> 00:02:16.479
challenges even the most experienced practitioners. Now, this brings us
33
00:02:16.520 --> 00:02:20.280
to our first key element, sharing the real story behind
34
00:02:20.319 --> 00:02:24.719
your brand. This goes beyond listing your credentials or company history.
35
00:02:25.199 --> 00:02:29.800
We're talking about revealing the authentic purpose and values that
36
00:02:29.919 --> 00:02:33.879
drive your work. Consider the case of a financial advisory
37
00:02:33.919 --> 00:02:37.879
firm founded by someone who witnessed their parents lose everything
38
00:02:37.919 --> 00:02:42.439
in retirement due to poor planning. For years, their marketing
39
00:02:42.479 --> 00:02:47.840
featured only credentials and service descriptions. Nothing distinguished them from
40
00:02:47.879 --> 00:02:52.159
the countless other advisors making identical claims about expertise and
41
00:02:52.199 --> 00:02:56.719
client care. A fractional marketing department might transform their approach
42
00:02:56.960 --> 00:03:00.879
by thoughtfully crafting the founder's story not as a dramatic
43
00:03:00.919 --> 00:03:05.439
personal expose, but as a meaningful origin that explains their
44
00:03:05.560 --> 00:03:10.120
deep commitment to financial security. This story creates context for
45
00:03:10.159 --> 00:03:14.560
their expertise, explaining not just what they do, but why
46
00:03:14.599 --> 00:03:18.080
they do it with such dedication. What makes this approach
47
00:03:18.120 --> 00:03:23.000
particularly powerful is how it transforms the client's perception. They're
48
00:03:23.000 --> 00:03:27.120
no longer just selecting services. They're connecting with a purpose
49
00:03:27.159 --> 00:03:30.240
they can believe in and people they can trust. Think
50
00:03:30.319 --> 00:03:33.680
about how this might apply to your service business. Behind
51
00:03:33.719 --> 00:03:37.960
your expertise likely lies a meaningful journey. Perhaps it's a
52
00:03:38.039 --> 00:03:43.159
transformative experience, a problem you encountered and solved, or a
53
00:03:43.280 --> 00:03:44.439
need you identified.
54
00:03:45.000 --> 00:03:48.199
When properly shared, this story creates.
55
00:03:47.879 --> 00:03:53.319
Connection without compromising professionalism. But here's what many miss about
56
00:03:53.360 --> 00:03:58.479
sharing brand stories. It's not about dramatic details or emotional manipulation.
57
00:03:59.039 --> 00:04:03.800
It's about authentic relevance. A fractional marketing department excels at
58
00:04:03.879 --> 00:04:08.199
identifying which elements of your story meaningfully connect to client
59
00:04:08.319 --> 00:04:13.919
needs while maintaining appropriate boundaries. Imagine a law firm specializing
60
00:04:13.919 --> 00:04:18.360
in small business formation. Their fractional marketing department might identify
61
00:04:18.519 --> 00:04:22.959
that the founding attorney's experience building several businesses before becoming
62
00:04:22.959 --> 00:04:28.720
a lawyer represents a meaningful differentiator, not because it's emotionally intense,
63
00:04:29.120 --> 00:04:33.160
but because it creates genuine understanding of client challenges. They
64
00:04:33.240 --> 00:04:37.399
might craft the story to highlight specific insights gained through
65
00:04:37.439 --> 00:04:41.680
that experience, rather than personal struggles or setbacks that don't
66
00:04:41.680 --> 00:04:45.600
really serve the audience. By thoughtfully sharing the meaningful elements
67
00:04:45.600 --> 00:04:49.759
of your origin and purpose, you create authentic connection without
68
00:04:49.800 --> 00:04:53.800
inappropriate exposure. The second key element is letting people in
69
00:04:53.839 --> 00:04:58.319
to build trust through selective transparency. This goes beyond just
70
00:04:58.399 --> 00:05:02.639
telling your brand story. It's about creating ongoing glimpses into
71
00:05:02.680 --> 00:05:09.600
your approach, thinking and values that continuously deepen connection. Picture
72
00:05:09.639 --> 00:05:13.480
a health care practice that maintained completely formal communication with
73
00:05:13.560 --> 00:05:18.959
prospects and patients. Their expertise was unquestionable, but people felt
74
00:05:18.959 --> 00:05:22.519
like they were engaging with an institution rather than human
75
00:05:22.600 --> 00:05:28.000
care providers. The distance created unnecessary barriers to trust. A
76
00:05:28.000 --> 00:05:32.879
fractional marketing department might transform their approach by strategically letting
77
00:05:32.920 --> 00:05:37.360
people in, perhaps sharing their providers thinking about current health
78
00:05:37.360 --> 00:05:42.160
care challenges, showing behind the scenes glimpses of their collaborative approach,
79
00:05:42.680 --> 00:05:46.160
or revealing the questions they encourage patients to ask. This
80
00:05:46.279 --> 00:05:52.560
selective transparency creates trust without exposing sensitive information or inappropriate
81
00:05:52.600 --> 00:05:57.439
personal details. What makes us approach particularly powerful is how
82
00:05:57.480 --> 00:06:02.360
it shifts the relationship dynamic. When you selectively let people in,
83
00:06:03.079 --> 00:06:08.399
you transform from distant authority to trusted guide, maintaining expertise
84
00:06:08.959 --> 00:06:13.759
while adding approachability. Consider how this applies to your services.
85
00:06:14.160 --> 00:06:18.240
What aspects of your thinking, approach or environment could you
86
00:06:18.319 --> 00:06:22.800
share to create meaningful connection. Perhaps that's your philosophy about
87
00:06:22.839 --> 00:06:27.600
client partnerships, Your approach to solving problems are values that
88
00:06:27.720 --> 00:06:33.319
guide your decisions. These elements create trust without oversharing. But
89
00:06:33.399 --> 00:06:36.160
here's what many miss about letting people in. It's not
90
00:06:36.240 --> 00:06:41.879
about quantity, It's about strategic selection. Fractional marketing departments excel
91
00:06:41.920 --> 00:06:47.360
at identifying which specific elements create meaningful connection while maintaining
92
00:06:47.360 --> 00:06:52.439
appropriate boundaries. Imagine a consulting practice that traditionally kept all
93
00:06:52.519 --> 00:06:57.759
methodologies and thinking completely private. Their fractional marketing department might
94
00:06:57.800 --> 00:07:03.720
identify opportunities to selectively share thought processes that demonstrate expertise,
95
00:07:04.399 --> 00:07:08.120
perhaps explaining the three questions they always consider when approaching
96
00:07:08.120 --> 00:07:11.680
a new challenge, or sharing the values framework they use
97
00:07:11.759 --> 00:07:16.480
when helping clients navigate difficult decisions. These glimpses create connection
98
00:07:17.040 --> 00:07:22.560
without giving away proprietary approaches or inappropriate details. By strategically
99
00:07:22.680 --> 00:07:28.000
letting people in, you build authentic relationships while maintaining professional boundaries.
100
00:07:28.439 --> 00:07:30.839
And the third and final key element we'll cover today
101
00:07:31.160 --> 00:07:37.360
is very crucial. It's practicing thoughtful transparency that maintains appropriate boundaries.
102
00:07:37.720 --> 00:07:41.480
This goes beyond knowing what to share, it's about developing
103
00:07:41.560 --> 00:07:43.920
frameworks that consistently.
104
00:07:43.319 --> 00:07:44.439
Guide these decisions.
105
00:07:44.879 --> 00:07:48.319
Think about an accounting firm that struggles with client communications.
106
00:07:48.680 --> 00:07:52.800
Either they shared almost nothing about processes and decisions, creating
107
00:07:52.839 --> 00:07:57.519
client anxiety, or they overwhelmed clients with every minor detail
108
00:07:57.560 --> 00:08:02.199
and internal decision, creating confused, usion and uncertainty. Finding the
109
00:08:02.240 --> 00:08:06.680
middle ground seemed impossible. A fractional marketing department might address
110
00:08:06.680 --> 00:08:11.839
this by developing transparency frameworks, clear guidelines about what information
111
00:08:11.920 --> 00:08:17.120
creates client value, what perspectives generate meaningful connection, and what
112
00:08:17.199 --> 00:08:23.040
details remain appropriately private. These frameworks ensure consistency while allowing
113
00:08:23.079 --> 00:08:28.639
authentic communication. What makes thoughtful transparency particularly effective is how
114
00:08:28.639 --> 00:08:30.600
it creates predictable.
115
00:08:30.000 --> 00:08:31.199
Appropriate boundaries.
116
00:08:31.879 --> 00:08:35.240
Clients understand what they can expect to see and what
117
00:08:35.320 --> 00:08:39.240
remains private professional territory. Consider how this applies to your
118
00:08:39.279 --> 00:08:42.919
service business. What information genuinely serves.
119
00:08:42.600 --> 00:08:43.960
Your clients and prospects.
120
00:08:44.720 --> 00:08:49.840
What perspectives create meaningful connection without crossing professional lines. What
121
00:08:50.039 --> 00:08:54.120
details are best kept private not from secrecy, but from
122
00:08:54.200 --> 00:08:58.639
thoughtful boundary setting. But here's what many miss about transparency frameworks.
123
00:08:59.159 --> 00:09:04.279
They're not rigid rules, but thoughtful guidelines that evolve with context.
124
00:09:04.799 --> 00:09:09.399
Fractional marketing departments excel at developing flexible frameworks that maintain
125
00:09:09.440 --> 00:09:14.639
appropriate boundaries while allowing authentic connection. Imagine a mental health
126
00:09:14.679 --> 00:09:18.519
practice whose practitioners were individually determining what to share about
127
00:09:18.559 --> 00:09:23.960
their approaches, creating inconsistent experiences across the practice. Their fractional
128
00:09:24.000 --> 00:09:28.919
marketing department might develop guidelines that identify appropriate professional sharing,
129
00:09:29.440 --> 00:09:33.879
perhaps discussions of therapy approaches in general terms, perspectives on
130
00:09:33.960 --> 00:09:37.600
well being that inform their work are values.
131
00:09:37.200 --> 00:09:38.679
That guide their practice.
132
00:09:38.960 --> 00:09:44.559
These guidelines would simultaneously identify inappropriate sharing personal struggles unrelated
133
00:09:44.600 --> 00:09:49.759
to professional insight, details about other clients, or unresolved challenges
134
00:09:49.799 --> 00:09:54.679
that might undermine client confidence. By implementing thoughtful transparency frameworks,
135
00:09:54.960 --> 00:10:01.840
you create consistent authenticity that builds trust while maintaining appropriate boundaries. Now,
136
00:10:01.879 --> 00:10:04.840
let's talk about how these three elements work together to
137
00:10:04.919 --> 00:10:09.279
create authentic connection without oversharing. Your brand story creates a
138
00:10:09.320 --> 00:10:16.279
foundation for relationships. Selective glimpses build ongoing connection, Transparency frameworks
139
00:10:16.320 --> 00:10:22.000
ensure appropriate boundaries. Together, they create authentic marketing that genuinely
140
00:10:22.039 --> 00:10:26.320
connects without crossing professional lines. Now consider how this integration
141
00:10:26.440 --> 00:10:29.720
might work for a wellness provider. Their authentic brand story
142
00:10:29.799 --> 00:10:34.960
explains their commitment to holistic approaches, Selective transparency shares their
143
00:10:35.000 --> 00:10:39.759
thinking about integrating different wellness modalities. Clear boundaries ensure they
144
00:10:39.799 --> 00:10:44.200
don't inappropriately share personal health journeys or client details. The
145
00:10:44.279 --> 00:10:49.799
resulting marketing feels genuinely human while maintaining complete professionalism. And
146
00:10:49.840 --> 00:10:52.639
this brings us to something I often hear from service providers.
147
00:10:53.080 --> 00:10:56.919
Any personal sharing make me seem less professional. The reality
148
00:10:56.960 --> 00:11:01.279
is quite the opposite. Today's clients actively seek authentic connection
149
00:11:01.480 --> 00:11:04.679
with the people behind the services they choose. The absence
150
00:11:04.720 --> 00:11:08.799
of appropriate humanity often creates more concerns than thoughtful sharing.
151
00:11:09.360 --> 00:11:14.080
Think about implementation and practice. A fractional marketing department typically
152
00:11:14.120 --> 00:11:17.720
begins by identifying the meaningful elements of your brand story
153
00:11:18.120 --> 00:11:22.679
that create relevant connections. They then develop ongoing opportunities for
154
00:11:22.720 --> 00:11:28.799
selective transparency that build relationships. Finally, they create clear frameworks
155
00:11:29.000 --> 00:11:33.360
that ensure consistency and appropriate boundaries. The beauty of this
156
00:11:33.480 --> 00:11:37.399
balanced approach is how it resolves the tension between authenticity
157
00:11:37.840 --> 00:11:38.879
and professionalism.
158
00:11:39.519 --> 00:11:41.720
Instead of seeing these as competing.
159
00:11:41.279 --> 00:11:47.519
Forces, you recognize them as complementary elements of effective client relationships.
160
00:11:48.080 --> 00:11:52.399
Your expertise deserve to be trusted through authentic connection, Your
161
00:11:52.440 --> 00:11:55.600
services deserve to be valued by clients who feel they
162
00:11:55.639 --> 00:11:58.919
know the real people behind the brand, and your marketing
163
00:11:58.919 --> 00:12:03.440
should create genuine relationships while maintaining the professional boundaries that
164
00:12:03.559 --> 00:12:04.639
ultimately serve.
165
00:12:04.480 --> 00:12:08.080
Both you and your clients. Alrighty, that's all I've got
166
00:12:08.080 --> 00:12:09.519
for you today, So.
167
00:12:09.480 --> 00:12:14.240
Until next time, remember that true authenticity isn't about sharing everything.
168
00:12:14.720 --> 00:12:18.000
It's about sharing the right things that create meaningful connection
169
00:12:18.519 --> 00:12:22.759
while respecting professional boundaries. Ready to transform your marketing with
170
00:12:22.799 --> 00:12:27.200
strategies that create authentic connection without inappropriate oversharing.
171
00:12:27.799 --> 00:12:29.639
Schedule your free digital.
172
00:12:29.279 --> 00:12:35.039
Success session at www dot Sophie zoclendar dot com.
173
00:12:35.559 --> 00:12:38.519
Thanks for stopping by on the word of mom Media Network.
174
00:12:38.759 --> 00:12:41.159
And now, of course it's time to close this episode
175
00:12:41.159 --> 00:12:43.639
out with our theme song from the Smith's Sisters and
176
00:12:43.639 --> 00:12:44.600
the Sunday Drivers.
177
00:12:45.000 --> 00:12:47.200
I look forward to seeing you all next week.
178
00:12:50.320 --> 00:12:52.799
She is sure, she is sure, she is strong, she
179
00:12:52.960 --> 00:12:58.200
is strong, she is true, is true, she is brasebray
180
00:12:58.519 --> 00:13:03.759
is she is you, is you? She is she is sure,
181
00:13:03.840 --> 00:13:07.000
she is she is strong, is strong, she is true,
182
00:13:07.240 --> 00:13:12.080
is true, she is brave, she is bold, she is
183
00:13:12.480 --> 00:13:17.480
she is you? Is you? She is you? Sure of herself, Yes,
184
00:13:17.559 --> 00:13:20.799
she takes care of his Powerful and strong. Yes, she
185
00:13:20.879 --> 00:13:24.840
knows who she is, has integrity, woman, strong and true.
186
00:13:25.399 --> 00:13:27.960
You know her by name. See this woman is you.
187
00:13:28.279 --> 00:13:31.600
She is sure, she is strong, he is strong, she
188
00:13:31.679 --> 00:13:36.919
is true, is true, she is brave, she is bold,
189
00:13:37.000 --> 00:13:42.440
she is you, is you, she is she is sure,
190
00:13:41.759 --> 00:13:45.759
she is strong, is strong, she is true, is true,
191
00:13:47.399 --> 00:13:51.120
she is braive, she is bold, she she is you,
192
00:13:51.360 --> 00:13:56.000
she is she is adds value and hope has proved
193
00:13:56.039 --> 00:13:59.120
to be brave. See it's never too late, never time
194
00:13:59.200 --> 00:14:03.879
to behave reaching for dreams doesn't matter. The age believes
195
00:14:03.919 --> 00:14:07.279
in herself, unleash from her cage. She is sure, she
196
00:14:07.399 --> 00:14:11.120
is sure, she is strong, is strong, she is true, true,
197
00:14:12.799 --> 00:14:17.759
she is brave, she is she is you. She is she,
198
00:14:19.279 --> 00:14:22.399
she is sure, she is she is strong, she is strong,
199
00:14:22.480 --> 00:14:28.440
she is true, is true, she is brave, she is
200
00:14:28.120 --> 00:14:29.480
she is you.
1
00:00:00.240 --> 00:00:02.720
2
00:00:02.879 --> 00:00:08.199
3
00:00:08.320 --> 00:00:13.320
4
00:00:13.439 --> 00:00:16.280
5
00:00:16.359 --> 00:00:21.079
6
00:00:21.199 --> 00:00:24.960
7
00:00:25.000 --> 00:00:28.440
8
00:00:28.760 --> 00:00:32.000
9
00:00:32.039 --> 00:00:35.240
10
00:00:35.520 --> 00:00:39.240
11
00:00:39.479 --> 00:00:41.880
12
00:00:41.920 --> 00:00:46.320
13
00:00:46.399 --> 00:00:50.439
14
00:00:50.560 --> 00:00:53.880
15
00:00:53.960 --> 00:00:59.000
16
00:00:59.039 --> 00:01:03.560
17
00:01:03.600 --> 00:01:07.840
18
00:01:08.359 --> 00:01:13.040
19
00:01:13.079 --> 00:01:19.959
20
00:01:20.560 --> 00:01:24.760
21
00:01:24.799 --> 00:01:30.079
22
00:01:30.239 --> 00:01:35.480
23
00:01:35.480 --> 00:01:40.760
24
00:01:40.760 --> 00:01:45.879
25
00:01:46.319 --> 00:01:48.400
26
00:01:48.200 --> 00:01:54.439
27
00:01:54.879 --> 00:01:57.359
28
00:01:57.400 --> 00:01:58.040
29
00:01:58.719 --> 00:02:00.959
30
00:02:01.519 --> 00:02:05.159
31
00:02:05.599 --> 00:02:11.199
32
00:02:11.680 --> 00:02:16.479
33
00:02:16.520 --> 00:02:20.280
34
00:02:20.319 --> 00:02:24.719
35
00:02:25.199 --> 00:02:29.800
36
00:02:29.919 --> 00:02:33.879
37
00:02:33.919 --> 00:02:37.879
38
00:02:37.919 --> 00:02:42.439
39
00:02:42.479 --> 00:02:47.840
40
00:02:47.879 --> 00:02:52.159
41
00:02:52.199 --> 00:02:56.719
42
00:02:56.960 --> 00:03:00.879
43
00:03:00.919 --> 00:03:05.439
44
00:03:05.560 --> 00:03:10.120
45
00:03:10.159 --> 00:03:14.560
46
00:03:14.599 --> 00:03:18.080
47
00:03:18.120 --> 00:03:23.000
48
00:03:23.000 --> 00:03:27.120
49
00:03:27.159 --> 00:03:30.240
50
00:03:30.319 --> 00:03:33.680
51
00:03:33.719 --> 00:03:37.960
52
00:03:38.039 --> 00:03:43.159
53
00:03:43.280 --> 00:03:44.439
54
00:03:45.000 --> 00:03:48.199
55
00:03:47.879 --> 00:03:53.319
56
00:03:53.360 --> 00:03:58.479
57
00:03:59.039 --> 00:04:03.800
58
00:04:03.879 --> 00:04:08.199
59
00:04:08.319 --> 00:04:13.919
60
00:04:13.919 --> 00:04:18.360
61
00:04:18.519 --> 00:04:22.959
62
00:04:22.959 --> 00:04:28.720
63
00:04:29.120 --> 00:04:33.160
64
00:04:33.240 --> 00:04:37.399
65
00:04:37.439 --> 00:04:41.680
66
00:04:41.680 --> 00:04:45.600
67
00:04:45.600 --> 00:04:49.759
68
00:04:49.800 --> 00:04:53.800
69
00:04:53.839 --> 00:04:58.319
70
00:04:58.399 --> 00:05:02.639
71
00:05:02.680 --> 00:05:09.600
72
00:05:09.639 --> 00:05:13.480
73
00:05:13.560 --> 00:05:18.959
74
00:05:18.959 --> 00:05:22.519
75
00:05:22.600 --> 00:05:28.000
76
00:05:28.000 --> 00:05:32.879
77
00:05:32.920 --> 00:05:37.360
78
00:05:37.360 --> 00:05:42.160
79
00:05:42.680 --> 00:05:46.160
80
00:05:46.279 --> 00:05:52.560
81
00:05:52.600 --> 00:05:57.439
82
00:05:57.480 --> 00:06:02.360
83
00:06:03.079 --> 00:06:08.399
84
00:06:08.959 --> 00:06:13.759
85
00:06:14.160 --> 00:06:18.240
86
00:06:18.319 --> 00:06:22.800
87
00:06:22.839 --> 00:06:27.600
88
00:06:27.720 --> 00:06:33.319
89
00:06:33.399 --> 00:06:36.160
90
00:06:36.240 --> 00:06:41.879
91
00:06:41.920 --> 00:06:47.360
92
00:06:47.360 --> 00:06:52.439
93
00:06:52.519 --> 00:06:57.759
94
00:06:57.800 --> 00:07:03.720
95
00:07:04.399 --> 00:07:08.120
96
00:07:08.120 --> 00:07:11.680
97
00:07:11.759 --> 00:07:16.480
98
00:07:17.040 --> 00:07:22.560
99
00:07:22.680 --> 00:07:28.000
100
00:07:28.439 --> 00:07:30.839
101
00:07:31.160 --> 00:07:37.360
102
00:07:37.720 --> 00:07:41.480
103
00:07:41.560 --> 00:07:43.920
104
00:07:43.319 --> 00:07:44.439
105
00:07:44.879 --> 00:07:48.319
106
00:07:48.680 --> 00:07:52.800
107
00:07:52.839 --> 00:07:57.519
108
00:07:57.560 --> 00:08:02.199
109
00:08:02.240 --> 00:08:06.680
110
00:08:06.680 --> 00:08:11.839
111
00:08:11.920 --> 00:08:17.120
112
00:08:17.199 --> 00:08:23.040
113
00:08:23.079 --> 00:08:28.639
114
00:08:28.639 --> 00:08:30.600
115
00:08:30.000 --> 00:08:31.199
116
00:08:31.879 --> 00:08:35.240
117
00:08:35.320 --> 00:08:39.240
118
00:08:39.279 --> 00:08:42.919
119
00:08:42.600 --> 00:08:43.960
120
00:08:44.720 --> 00:08:49.840
121
00:08:50.039 --> 00:08:54.120
122
00:08:54.200 --> 00:08:58.639
123
00:08:59.159 --> 00:09:04.279
124
00:09:04.799 --> 00:09:09.399
125
00:09:09.440 --> 00:09:14.639
126
00:09:14.679 --> 00:09:18.519
127
00:09:18.559 --> 00:09:23.960
128
00:09:24.000 --> 00:09:28.919
129
00:09:29.440 --> 00:09:33.879
130
00:09:33.960 --> 00:09:37.600
131
00:09:37.200 --> 00:09:38.679
132
00:09:38.960 --> 00:09:44.559
133
00:09:44.600 --> 00:09:49.759
134
00:09:49.799 --> 00:09:54.679
135
00:09:54.960 --> 00:10:01.840
136
00:10:01.879 --> 00:10:04.840
137
00:10:04.919 --> 00:10:09.279
138
00:10:09.320 --> 00:10:16.279
139
00:10:16.320 --> 00:10:22.000
140
00:10:22.039 --> 00:10:26.320
141
00:10:26.440 --> 00:10:29.720
142
00:10:29.799 --> 00:10:34.960
143
00:10:35.000 --> 00:10:39.759
144
00:10:39.799 --> 00:10:44.200
145
00:10:44.279 --> 00:10:49.799
146
00:10:49.840 --> 00:10:52.639
147
00:10:53.080 --> 00:10:56.919
148
00:10:56.960 --> 00:11:01.279
149
00:11:01.480 --> 00:11:04.679
150
00:11:04.720 --> 00:11:08.799
151
00:11:09.360 --> 00:11:14.080
152
00:11:14.120 --> 00:11:17.720
153
00:11:18.120 --> 00:11:22.679
154
00:11:22.720 --> 00:11:28.799
155
00:11:29.000 --> 00:11:33.360
156
00:11:33.480 --> 00:11:37.399
157
00:11:37.840 --> 00:11:38.879
158
00:11:39.519 --> 00:11:41.720
159
00:11:41.279 --> 00:11:47.519
160
00:11:48.080 --> 00:11:52.399
161
00:11:52.440 --> 00:11:55.600
162
00:11:55.639 --> 00:11:58.919
163
00:11:58.919 --> 00:12:03.440
164
00:12:03.559 --> 00:12:04.639
165
00:12:04.480 --> 00:12:08.080
166
00:12:08.080 --> 00:12:09.519
167
00:12:09.480 --> 00:12:14.240
168
00:12:14.720 --> 00:12:18.000
169
00:12:18.519 --> 00:12:22.759
170
00:12:22.799 --> 00:12:27.200
171
00:12:27.799 --> 00:12:29.639
172
00:12:29.279 --> 00:12:35.039
173
00:12:35.559 --> 00:12:38.519
174
00:12:38.759 --> 00:12:41.159
175
00:12:41.159 --> 00:12:43.639
176
00:12:43.639 --> 00:12:44.600
177
00:12:45.000 --> 00:12:47.200
178
00:12:50.320 --> 00:12:52.799
179
00:12:52.960 --> 00:12:58.200
180
00:12:58.519 --> 00:13:03.759
181
00:13:03.840 --> 00:13:07.000
182
00:13:07.240 --> 00:13:12.080
183
00:13:12.480 --> 00:13:17.480
184
00:13:17.559 --> 00:13:20.799
185
00:13:20.879 --> 00:13:24.840
186
00:13:25.399 --> 00:13:27.960
187
00:13:28.279 --> 00:13:31.600
188
00:13:31.679 --> 00:13:36.919
189
00:13:37.000 --> 00:13:42.440
190
00:13:41.759 --> 00:13:45.759
191
00:13:47.399 --> 00:13:51.120
192
00:13:51.360 --> 00:13:56.000
193
00:13:56.039 --> 00:13:59.120
194
00:13:59.200 --> 00:14:03.879
195
00:14:03.919 --> 00:14:07.279
196
00:14:07.399 --> 00:14:11.120
197
00:14:12.799 --> 00:14:17.759
198
00:14:19.279 --> 00:14:22.399
199
00:14:22.480 --> 00:14:28.440
200
00:14:28.120 --> 00:14:29.480
CEO and Best Selling Author
Meet digital marketing expert, strategist, and best-selling author, Sophie Zollmann!
I’ve been in the digital marketing game for 20 years, and nothing fuels my passion more than helping coaches, CEOs, thought leaders, wellness practitioners, and course creators reach the next level of success. I believe that when you get the marketing down, everything else falls into place.
That’s why I’ve dedicated my career to helping service-based companies create success strategies that empower them to thrive for years to come! I see far too many business owners treat marketing as a guessing game. It’s the business equivalent of throwing spaghetti at the wall and hoping something sticks. Wishing and hoping won’t get you where you want to go, and that’s where the digital marketing team at SophieZo comes in!
As a digital marketing expert, I know that success starts with strategy. I’m not a fan of cookie cutter, one-size-fits-all marketing plans because I know they don’t really work! My team of marketing mavens and I do things a little differently to bring real results to your marketing initiatives. We rely on creative, innovative marketing strategies designed specifically for your business. We do a deep dive into your business to devise customized marketing strategies and success plans based on your goals, your market, and your audience.
Our goal is to help every client build a strategic action plan that empowers them to grow their business, thrive, and live the life they’ve always wanted to live. I’ve helped countless entrepreneurs just like you achi…Read More
